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No stops
for ITC
New product
launches: 2003-04




Lifestyle Retailing

Wills Lifestyle launched the new look for Spring-Summer 2004 across its portfolio – Wills Classic formal wear, Wills Sport relaxed wear and Wills Clublife evening wear.

The launch included the coolest look of the season – ‘Corporate Headlines’ collection from Wills Classic, ‘Mediterranea’ from Wills Sport and the ‘Ibiza Lounge’ collection from Wills Clublife.

The ‘John Players’ range of men’s wear further expanded its reach, and is now available in more than 3000 multi-brand outlets across the country.

Classmate notebooks

ITC further forayed into the stationery segment with the introduction of ‘Classmate’ notebooks. The ‘Classmate’ range, which stands for quality and dependability, is available in more than 90 variants and comes in hard as well as soft covers. It is available in different ruled formats – single, double and square. The entire range has cover designs and graphic visuals that range from birds, flowers, animals to sports, space, transportation and monuments. The last two pages of the notebook are devoted to interesting information on various subjects, adding fun to learning.

Pan-Asian

ITC Welcomgroup’s tradition of culinary excellence is reflected in this specialty restaurant which was launched across the country. One can enjoy the subtle flavours of different authentic Asian cuisines – research-based cuisines that have been refined to gourmet’s delight!
 

 
   

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