A range of Indian ready
meals was launched under the Aashirvaad umbrella. These include Rajma Masala,
Navratan Korma, Dal Makhani, Dal Tadka, Aloo Matar, Palak
Paneer, Pindi Chana, Matar Paneer and Pav Bhaji.
Under its gourmet cuisine brand,
Kitchens of India, the Company launched a basket of cooking pastes for a range
of dishes including Chicken Curry, Butter Chicken Curry, Mutton Curry, Fish Curry,
Hyderabadi Biryani and Vegetable Biryani.
The Candyman brand was extended
to deposited candies in the butterscotch and orange variants. The offerings of regular
varieties were expanded with the introduction of orange and pineapple flavours.
Candyman also saw the launch of eclairs in choco and caramel variants.
The Company entered the biscuits market
with a range of differentiated products under the Sunfeast brand with
offerings in glucose, marie and cream. The initial launch included two product
innovations, namely orange marie and butterscotch cream. Bourbon and orange cream also
form part of the range.
Mangaldeep agarbattis were
launched in 3-in-1 packs (sandal, bouquet and rose). Bouquet and sandal
fragrances are also available in individual packs. The fragrance-locked system
is a unique packaging concept developed by ITC to help retain fragrance.