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The key driver of ITC’s agri-development blueprint is the trail-blazing e-Choupal initiative, the world’s largest rural digital infrastructure. Empowering 4 million farmers in 40,000 villages through the power of the Internet, it provides the farming community with value-added services to enhance farmer incomes. The
e-Choupal initiative has become a fulfillment channel for a two-way flow of goods and services and has raised rural incomes. ITC has not only gained from an efficient supply chain and identity preserved procurement for its Foods business but has also created an inclusive business model that supports small and marginal farmers by giving them access to markets. |
