ITC Limited

Report and Accounts 2011   

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Product Launches 2010-11

Sunfeast Yippee! Magic Masala and Classic Masala

Sunfeast Yippee! Noodles was launched this year across the country, bringing new excitement to this category. Launched in two flavours – Magic Masala and Classic Masala, the product introduces a new and improved taste, with longer and smoother noodles.


mint-o GOL Orange

mint-o GOL Orange is a unique soft chew with a delicious citrus orange flavour and real orange juice powder. It is very popular among consumers and has been a success in the market.


Aashirvaad Spices

India's leading atta brand, extended its footprint by launching blended spices in Tamil Nadu. Aashirvaad Sambar and Rasam powders are blended to perfection and incorporate the best in quality and taste.

 
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