No Stops for ITC

Classmate HB Pencils & 2B Trilobe Pencils

Launched in January 2011, Classmate HB Pencils have been specially designed to ensure that the lead remains sharper over prolonged writing periods. Classmate Trilobe Pencils, launched in December 2010, have been designed in alignment with the latest ergonomic standards providing a better and stronger grip.

Classmate Pens

Classmate augmented its range of pens considerably with the launch of BNeat, BFine, BPositive, Crypton, Demios Gel and Genghis pens. The pens offer a special combination of ink and tip to ensure an unparalleled smooth writing experience. With their superior writing comfort and sleek designer looks, the pens are an attractive proposition for both students and working professionals.

Classmate Erasers & Sharpeners

Classmate Erasers are non-toxic and phthalate free making them completely ‘child safe’, while Classmate Sharpeners are superior and longer lasting with special ‘nickel-plated steel’ blades.

Classmate Colour Crew

Classmate Colour Crew is the exciting new brand focusing on young children between the ages of 4 and 9, with a complete range of art stationery, including Colour Crew Wax Crayons with advanced pigments that deliver rich, vibrant colours and Classmate Colour Crew Colour Pencils with specially developed lead which is smoother and delivers bright, vivid colours.

Classmate Exam Kit & Compass

Classmate Exam Kit is a unique and new product offer aimed at providing a ready-made kit for students with all the essential geometry instruments. The popular ‘Invento Compass’ is especially die-cast with a self-centering mechanism to deliver unmatched levels of precision in drawings.

Classmate Composition Notebooks & Paperkraft Green Impression Series

Classmate Composition is a premium range of notebooks with superior 60 GSM paper with broader line ruling for neater and more comfortable writing. Paperkraft Green Impression Series notebooks offer several special features like detachable poly-separators that help in choosing section sizes and soft pouches for carrying additional loose sheets. The newly launched range is perfect for young working professionals.

Agarbattis

ITC’s Mangaldeep brand launched a number of new products this year; Mangaldeep Champa and Tarangini in the western region of the country in a flexible container format; ‘Sandal’ and ‘Mogra’ from the ‘Dhoop’ brand in the northern region of the country and the new Mangaldeep variant, ‘Fragrance of Temple’, with a beautifully designed canister pack, significantly enhancing the brand salience of the product. The design, look and feel of the canister pack is a unique, first-of-its-kind packaging innovation in the Agarbatti industry.