As a company deeply rooted in Indian soil, ITC is inspired by the opportunity to serve larger national priorities. This vision to create enduring value for the nation has led to innovation in business models that seeks to synergise the building of economic, ecological and social capital as a unified strategy. This Triple Bottom Line approach has enabled ITC to shape competitive businesses of tomorrow for India, build world-class Indian Brands and make a meaningful contribution to livelihood creation and environmental replenishment.
Sab Saath Badhein is an expression of ITC’s sustainable & inclusive growth philosophy.
ITC's vibrant portfolio of more than 25 world-class Indian brands anchor competitive and inclusive value chains that empower millions of farmers and many amongst the weakest in society. ITC's businesses and brands generate livelihoods for more than 6 million people in the country. The Company's environmental stewardship is manifest in largescale initiatives that aim at replenishing natural resources and combatting climate change.
ITC believes that it is crucial to build and own intellectual capital in India. Such intellectual property manifest in winning brands capture and retain larger value in the country. They are also a badge of honour and a mark of economic respect for the country of their origin. Such brands owned in India prevent avoidable outflow of foreign exchange out of the country.
It is with this strength of conviction that ITC has built a large portfolio of popular Indian brands, including Aashirvaad, Sunfeast, Bingo!, YiPPee! Classmate, Fiama, Vivel, Engage, Savlon and Mangaldeep. These brands support vital Farm to Fork, Tree to Textbook and Bamboo to Agarbatti value chains, which empower millions and contribute to a more sustainable and inclusive future.