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Environmental Performance
Recycling and Waste Management
Towards 100% Recycling
Wastes used as Raw Materials
ITC’s Kovai Paperboards Unit, continued to use post-consumer wastepaper for the entire production and our Bhadrachalam Unit also utilised 26,471 tonnes of post-consumer waste paper as raw material.
ITC not only recycled almost all the solid waste generated by its Units, but also procured and recycled 1,15,414 tonnes of waste paper this year, resulting in yet another positive environmental footprint.
Creating Wealth Out of Waste (WOW)
ITC’s WOW initiative not only creates awareness among the public about the advantages of the “Reduce-Reuse-Recycle” process, protecting the environment, improving civic amenities, public health and hygiene but also generates cost-effective raw materials for the paper, plastics, metal and glass industries.
To emphasise the importance of source segregation, ITC provides special bags to accumulate dry wastes like paper, plastic and metals and arranges periodic collection through outsourced agencies. The waste paper is used by ITC and the other materials are sold to recycling industries. Segregated dry waste can save almost 40% of municipal garbage handling costs, which can be utilised to improve civic amenities.
What started in a small way with households has now spread to schools, government offices, Corporates and other institutions. In 2007, the WOW initiative with an average monthly collection of 100 MT, spread itself across South India and in 2011-12, 26,000 tonnes of waste was collected through this initiative.
