ITC Limited
Sustainability Report 2012
Sustainability Report 2012  Go to contents page
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Social Performance

Product Responsibility

 Customer Safety - Our Prime Concern

Product Information & Labelling

As an organisation which upholds and makes extraordinary efforts to ensure legitimacy, transparency and good governance, ITC’s business operations strive to comply with every relevant law of the nation. Gradually increasing social pressure on tobacco often leads to public debates on its consumption. Stringent quality standards/systems are established to respond to queries/concerns and are made known to all stakeholders.

As an organisation which upholds and makes extraordinary efforts to ensure legitimacy, transparency and good governance, ITC’s business operations strive to comply with every relevant law of the nation
Our Cigarette Business fully complies with the applicable laws and regulations concerning Product Labelling.

All our Businesses comply with all statutes on labeling and product information and have put in place systems to ensure compliance including review before the launch of any new category. Our Consumer Goods Businesses including branded packaged foods, personal care products, lifestyle retailing, safety matches and others comply fully with the Standards of Weights and Measures Act and Packaged Commodity Rules.

Our Paperboards & Specialty Papers Business, Packaging and Printing as well as our Agri-Business comply with all product-labelling requirements and follow internal quality procedures as per agreed customer specifications. Our Leaf Tobacco Business and Foods Business ensure ‘Product Traceability’ in the supply chain from farm to the customer.

Marketing Communications

All our businesses/divisions have wellestablished systems, procedures and review mechanisms to identify and comply with the laws and regulations concerning marketing communication. In addition, we have a dedicated consumer response cell in order to answer any queries on the product.

We have standard operating procedures to ensure that all marketing communications are responsible communication done in accordance with voluntary codes adopted by each Business and applicable statutes
We have standard operating procedures to ensure that all marketing communications are responsible communication done in accordance with voluntary codes adopted by each Business and applicable statutes. These are vetted by the internal legal team and compliance is ensured by the internal audit department.

Marketing and Advertising Communications of all our businesses are subjected to stringent internal checks by the Legal Department. Our Consumer Goods Businesses adhere to voluntary and legal codes of conduct and voluntarily follow the ASCI (Advertising Standards Council of India) Code for all marketing communications.

In our Hotel Business, marketing communication is governed by Self Regulation and guided by Indian Society of Advertisers (ISA) Rules and guidelines.

Compliance Concerning Provision and use of Products and Services

All our businesses/divisions have well established systems, procedures and review mechanisms to identify and comply with the laws and regulations concerning our products and services.

We continued to comply with all applicable statutes during 2011-12.

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