The year 2004-05 was witness to significant enhancement in ITCs market standing in
its newer FMCG businesses. New product launches, growing consumer acceptance and
increasing market shares point to rapid progress towards leadership position.
of India Biryanis:
Kitchens of India added four Biryanis to its range of heat and eat gourmet classics.
Bohri, Yakhni, Noormahal and Hyderabadi. These are complete meals by themselves. These
recipes are the creation of the Master Chefs of ITCs hotels, based on time honoured
culinary traditions and methods.
ITC launched India's first instant pasta snack, Sunfeast Pasta Treat. Made from high
protein Durum wheat, Sunfeast Pasta Treat is not fried and does not contain maida, making
it a nutritious snack. This ready to cook pasta comes with a saucemaker inside the pack.
It is currently available in four exciting flavours: Masala, Tomato and Cheese, Sour Cream
Onion and Cheese.
of India Fruit and Spice Conserves:
Kitchens of India Fruit and Spice Conserves are delicious innovations inspired by the
Master Chefs of ITCs hotels, combining juicy fruits with zesty Indian spices. These
are available in startling combinations of Apple & Cinnamon, Pineapple & Green
Pepper, Strawberry & Mint and Plum & Star Anise.
Kitchens of India launched yet another
masterpiece in the form of delectable Chutneys, a perfect accompaniment to a luscious
meal. The four variants are Shredded Mango, Mango Jeera, Mango Garlic and Tamarind Date
Following the success of Aashirvaad Atta and Salt, ITC has now introduced Aashirvaad
Spices - Chilli Powder, Turmeric Powder and Coriander Powder. Prepared from carefully
selected high quality whole spices, sourced directly from farmers, Aashirvaad delivers
purity and aroma. Ensuring perfect balance in colour and taste.
A special indulgence, Sunfeast Dark Fantasy is a cookie for the connoisseur. An outer
crust made of aromatic cocoa with smooth vanilla cream inside, Sunfeast Dark Fantasy is an
irresistible choco delight.
The product range in the Confectionery segment was expanded with the introduction of
mint-o Fresh deposited candies in two unique flavours
clove and eucalyptus.