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ITC limited citizen first


As a Company that continuously strives to be ‘Citizen First’, ITC attaches critical importance to its responsibility to contribute to the ‘Triple Bottom Line’, namely the augmentation of economic, ecological and social capital. This commitment finds expression in the Company’s sustainable development philosophy, which recognises the need to not only preserve but also enrich precious environmental resources while providing a safe and healthy workplace for its employees.

ITC’s social development initiatives harmonise the Company’s endeavour to create shareholder value with making a substantial contribution to society. The thrust of the Company’s social sector investment is in four areas: (a) Web-enablement of the Indian farmer through the e-Choupal initiative; (b) Natural resource management, which includes wasteland, watershed and agriculture development; (c) Sustainable livelihood creation, comprising genetic improvement in livestock productivity, and women’s economic empowerment; and (d) Community development, with focus on primary education and health & sanitation.

The e-Choupal initiative

The Company continued to scale up the e-Choupal network during the year. This pioneering initiative comprising 5,200 choupals, currently reaches out to over 3 million farmers in the States of Madhya Pradesh, Uttar Pradesh, Rajasthan, Karnataka, Maharashtra, Andhra Pradesh and Kerala.

The e-Choupal initiative, apart from imparting knowhow and facilitating price discovery for the farmer, is fast becoming a two-way distribution channel for goods and services. Pilot projects initiated in the previous years were ramped up towards attaining commercial scale. Goods and services worth nearly Rs 50 crores were sold during the year, primarily in Madhya Pradesh and Uttar Pradesh, comprising agri-inputs, FMCG products, vehicles, consumer durables, insurance products and other marketing services. Nearly 40 companies, both from the public and private sector, are already being served by the network.



Delighting the Indian global consumer | Report & Accounts 2005 | Financial Highlights | Contributing to the 'Triple Bottom Line'
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