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ITC limited citizen first

CONTRIBUTING TO THE ‘TRIPLE BOTTOM LINE’

   
SUSTAINABLE LIVELIHOODS

  
The main focus of this programme is to create alternative employment for surplus rural labour and decrease pressure on arable land by promoting non-agricultural incomes.

Livestock Development

With the objective of creating high-yielding progenies through genetic improvement, an additional 23 Cattle Development Centres (CDCs) were established during 2004-05, taking the total number of CDCs todate to 32, covering 635 villages. So far over 11,000 artificial inseminations have been performed. Additionally, 17,000 milch animals were covered under the preventive health programme.

Economic Empowerment of Women

These programmes aim to create sustainable income opportunities for women. During 2004-05, close to 380 self-help groups with 5,350 members mobilised small savings of Rs 27 lakhs. Todate, over 2,000 women are gainfully employed in various enterprises like Chikkan work, agarbatti rolling, etc.

  
  
COMMUNITY DEVELOPMENT

  
Health & Sanitation

More than 40,000 women-at-risk and children under 5 have been covered under the Mother & Child Health programme. A total of 1,289 low cost sanitary units have been constructed todate. As per the design of the programme, one-third of the cost is borne by the potential beneficiaries.

Primary Education

94 Supplementary Learning Centres are providing regular coaching to nearly 3,000 children. The support to primary schools in rural India todate covers over 10,000 children.

 

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