Promoting Inclusive & Sustainable Growth
The overarching aim of the Company’s social investments is to empower stakeholder communities to conserve, augment and manage their social and environmental capital by helping them adopt sustainable practices that enable them to be economically competitive and socially secure. These endeavours are aimed at:
- Diversification of farming systems as a strategy for sustainable agriculture and climate change adaptation by broad-basing the farm and off-farm based livelihoods portfolio of the poor.
- Nurture and expand social capital to create a more level playing field in the market for skill-related modern production and to address competitive demands for higher productivity.
Mission Sunehra Kal, ITC’s social investments programme deepened its imprint this year with the implementation of 76 projects spread across 51 districts of Andhra Pradesh, Tamil Nadu, Karnataka, Kerala, Orissa, West Bengal, Bihar, Madhya Pradesh, Maharashtra, Rajasthan, Haryana and Uttar Pradesh. Together these programmes reach out to more than 3 lakh households and over 1.70 million individuals who are directly impacted by the various programmes spread over 5,495 villages.