| ITC’s WOW - Wealth Out of Waste programme has been instrumental in creating awareness amongst the public on the benefits of the Reduce-Reuse-Recycle approach and has now spread across South India with an average monthly collection of 3000 MT. |
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The initiative has helped create awareness amongst consumers on the benefits of segregation of waste at source. Emphasising the importance of source segregation, ITC provides special bags to collect dry waste like paper, plastic and metals.
Segregated dry waste can save almost 40% of municipal garbage handling costs, thereby releasing resources for improvement of other civic amenities.
What started in a small way with households has now spread to schools, Government offices, corporates and other institutions. The WOW initiative commenced with an average monthly collection of 100 MT in 2007 and has now spread across South India with an average monthly collection of 3000 MT. |
ITC’s WOW – ‘Wealth Out of Waste’ programme has been instrumental in creating awareness amongst the public on the benefits of the Reduce-Reuse-Recycle approach. The waste recycling initiatives implemented by the programme have contributed significantly to the protection of the environment, as well as in improving civic amenities, public health and hygiene. This initiative has received several accolades from the Government, NGOs, commercial institutions and the public at large including the prestigious Papyrus Award by the Bureau of International Recycling (BIR). ITC benefits from the generation of sustainable raw material sources at competitive prices, while conserving precious environmental resources and also generating considerable livelihood.