Continued focus on supply chain improvements at ITC not only enhances market servicing but also generates significant livelihood opportunities. Substantial investments have been made in augmenting distribution infrastructure to support a larger scale of operations in the wake of growing volumes and to ensure the competitiveness of ITC’s brands in the market place. Leveraging its unmatched distribution infrastructure and reaching consumers even in the remotest of areas, ITC has today enhanced the market standing and consumer franchise of all its brands.
This supply chain infrastructure has reinforced its competitive capability significantly to ensure visibility, availability and freshness. ITC’s brands are today available in more than 1000 Stock Keeping Units (SKUs) at nearly 6 million retail outlets in the country. ITC’s formidable distribution organisation directly services more than 2 million of these retail outlets. This elaborate network provides significant sustainable livelihoods.