ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence through its Wills Lifestyle chain of exclusive specialty stores. Wills Lifestyle, the fashion destination, offers a tempting choice of Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear and Wills Signature designer wear, featuring co-creations with India's leading designers.
ITC's Lifestyle Retailing Business has won numerous awards for its quality, marketing and product excellence:
- LRBD has won several Images Fashion Awards over the years:
2009: Most admired Fashion Brand of the year - Fashion Forward - Wills Lifestyle
2007: Most Admired Fashion Campaign - John Players
2005: Most Admired Shirt Brand of the Year - John Players
2004: Rising Star Brand of the Year - John Players
2003: Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle
2002: Most Admired Women's Wear Brand of the Year - Wills Sport
2001: The Most Admired Brand Launch of the Year - Wills Sport
The Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle.
- "Retailer of the Year (Fashion and Lifestyle)"
Award at Reid & Taylor Awards for Retail Excellence in 2011
- "Best Retail Marketing Campaign of the Year" Award at Reid & Taylor Awards for Retail Excellence in 2011
- Award for Customer and Brand Loyalty in Retail Sector category at the 4th Loyalty Summit, 2011
- Retailer of the Year Award to Wills Lifestyle in Fashion & Lifestyle category at Asia Retail Congress 2008.
- Wills Lifestyle rated amongst the top 5 Luxury brands in the country in a Global Luxury Survey conducted by TIME Magazine.
- Front runner Award - 2007 to Wills Lifestyle in the Retail category by Real Estate Observer & Trammel Crow Meghraj.
- Superbrand 2006 awarded to Wills Lifestyle by the Superbrands Council of India.
- The "Best Supply Chain Practices Award 2006" for time-effective and cost-efficient Logistics management in Organized Retail. The awards were organized by Retailers Association of India (RAI) in association with ITW Signode - the International leaders in packaging solutions.
- The Division's Product & Quality Testing facilities were awarded the prestigious accreditation by the National Accreditation Board of Laboratories of the Department of Science and Technology, GOI (affiliated to the International Laboratories Accreditation Cooperation - Geneva) in 2006. This accreditation is awarded after rigorous procedures confirmed that LRBD's Testing facilities truly conform to international standards in terms of quality and technical competence. The Division also obtained ISO 9001:2000 certification in the area of Receipt, Storage & Distribution of Merchandise / Finished Goods by Det Norske Veritas, Netherlands.
- NID Awards for Design Excellence for Best Packaging Design In The FMCG Category for John Players.
- Award for Customer and Brand Loyalty in Retail Sector category at the 2nd Loyalty Summit.
Links to Press Releases
Links to Press Reports