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Lifestyle Retailing

ITC Lifestyle Retailing - Wills Lifestyle ITC Lifestyle Retailing - John Players

ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence through Wills Lifestyle & John Players.

Synonymous with elegance and style that is effortless and chic, Wills Lifestyle presents a premium fashion wardrobe for men and women. Offering a tempting choice of Wills Classic formal wear, Wills Sport relaxed wear, Wills Clublife evening wear and Wills Signature designer wear, Wills Lifestyle offers a truly delightful shopping experience for the discerning customer.

John Players embodies the spirit of the modern youth that is playful, fashionable and cool. John Players presents a complete wardrobe of meticulously crafted smart formals, trendy casuals, dazzling party wear, edgy denims & accessories incorporating the most contemporary trends in an exciting mix of colours, styling and fits.


ITC's Lifestyle Retailing Business has won numerous awards for its quality, marketing and product excellence:

  • LRBD has won several Images Fashion Awards over the years:

    2015: Named Superbrand 2015 by the Superbrands Council of India - Wills Lifestyle

    2015: Ranked 4th Most Exciting Brand in the apparel category by Brand Equity, ET - John Players

    2009: Most admired Fashion Brand of the year - Fashion Forward - Wills Lifestyle

    2007: Most Admired Fashion Campaign - John Players

    2005: Most Admired Shirt Brand of the Year - John Players

    2004: Rising Star Brand of the Year - John Players

    2003: Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle

    2002: Most Admired Women's Wear Brand of the Year - Wills Sport

    2001: The Most Admired Brand Launch of the Year - Wills Sport

    The Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle.


  • "Retailer of the Year (Fashion and Lifestyle)"
    Award at Reid & Taylor Awards for Retail Excellence in 2011
  • "Best Retail Marketing Campaign of the Year" Award at Reid & Taylor Awards for Retail Excellence in 2011
  • Award for Customer and Brand Loyalty in Retail Sector category at the 4th Loyalty Summit, 2011
  • Retailer of the Year Award to Wills Lifestyle in Fashion & Lifestyle category at Asia Retail Congress 2008.
  • Wills Lifestyle rated amongst the top 5 Luxury brands in the country in a Global Luxury Survey conducted by TIME Magazine.
  • Front runner Award - 2007 to Wills Lifestyle in the Retail category by Real Estate Observer & Trammel Crow Meghraj.
  • Superbrand 2006 awarded to Wills Lifestyle by the Superbrands Council of India.
  • The "Best Supply Chain Practices Award 2006" for time-effective and cost-efficient Logistics management in Organized Retail. The awards were organized by Retailers Association of India (RAI) in association with ITW Signode - the International leaders in packaging solutions.
  • The Division's Product & Quality Testing facilities were awarded the prestigious accreditation by the National Accreditation Board of Laboratories of the Department of Science and Technology, GOI (affiliated to the International Laboratories Accreditation Cooperation - Geneva) in 2006. This accreditation is awarded after rigorous procedures confirmed that LRBD's Testing facilities truly conform to international standards in terms of quality and technical competence. The Division also obtained ISO 9001:2000 certification in the area of Receipt, Storage & Distribution of Merchandise / Finished Goods by Det Norske Veritas, Netherlands.
  • NID Awards for Design Excellence for Best Packaging Design In The FMCG Category for John Players.
  • Award for Customer and Brand Loyalty in Retail Sector category at the 2nd Loyalty Summit.

Links to Press Releases


Links to Press Reports