Inspired by the opportunity to serve larger national priorities, ITC articulated a super-ordinate vision nearly two decades ago to make societal value creation the bedrock of its business strategy.
The focus was on spurring innovative strategies that would enable ITC to make a growing contribution to building economic, environmental and social capital for the nation. It was the Company's aspiration that this Triple Bottom Line approach would manifest not only in sustained wealth creation for all its stakeholders, but also in the simultaneous generation of sustainable livelihoods as well as augmentation of precious natural resources.
A multi-pronged strategy was put into play to enable a new dimension of growth that would be sustainable and inclusive. ITC's Social Investments Programme has identified three important stakeholder groups:
- rural communities in the Company's operational areas which face enormous challenges in ensuring the sustainability of their farming systems;
- communities residing in close proximity to our production units which require sustainable solutions to help generate additional income streams; and
- Central and State governments, that encourage Public-Private-People Partnerships to demonstrate scalable and replicable models of development.
Interventions have been appropriately designed to respond to the unique multi-dimensional development challenges of such communities in order to accomplish the overall goal of creating sustainable livelihoods.