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ITC made its entry into
the stationery business in 2002 with its premium range of notebooks,
followed in the year 2003 with the more popular range to augment its
offering.
Today, ITC continues to
blend its core capabilities to market a growing range of education and
stationery products. These capabilities include,
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Manufacturer of
India's first environment friendly Elemental Chlorine Free (ECF)
pulp, paper and paperboard.
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Knowledge of image
processing, printing & conversion garnered from its Packaging &
Printing Business.
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Brand Building &
Trade Marketing & Distribution strengths resident in its FMCG
Business.
ITC's stationery Brands
are marketed as "Classmate" and
"Paperkraft", with Classmate
addressing the needs of school goers and Paperkraft targeted towards
college students and executives.
The
Paperkraft range consists of premium
stationery with a wide variety for executives to choose from. The
assortment consists of notepads & multi subject notebooks in hard, soft
covers & multiple binding formats including spirals, wiros etc.
Classmate
- India's largest National brand, reaching 50,000 outlets across
the country, has over 300 variants in its range which comprises
notebooks, long books, practical books, drawing books, scrap books,
reminder pads etc.
A
recent addition to the Classmate portfolio has been the
Classmate Fun N Learn range of
children books targeting pre school learners.
The Classmate range
builds in regional preferences and caters to the requirements of All
India & State Education Boards. Every Classmate notebook carries ITC's
Corporate Social Responsibility message on its back-cover. For every two
Classmate Notebooks sold, ITC contributes Re. 1 to its
rural
development initiative that supports, among other projects, primary
education in villages.
The Business has launched Geometry Boxes for school students branded as ‘Classmate Invento’. The Mathematical Instruments Box comprises world-class precision compass, high quality plastic instruments coupled with interesting trivia and useful information.
ITC
also markets a range of Greeting Cards and Gifting products under the
Brand "Expressions". The gifting
portfolio includes autograph books, slam books, party invitations,
letter pads, gift-wraps, pop up books & mini books. The business also
markets Expressions Regalia, a
connoisseur's collection of greeting cards.
In recognition of its
quality products & processes, the business has been awarded with ISO
9001:2000 by Det Norske Veritas.
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