Education & Stationery Products in India
  
  Click here for Classmate & Paperkraft Catalogue
  
   

ITC made its entry into the stationery business in 2002 with its premium range of notebooks, followed in the year 2003 with the more popular range to augment its offering.

Today, ITC continues to blend its core capabilities to market a growing range of education and stationery products. These capabilities include,

  1. Manufacturer of India's first environment friendly Elemental Chlorine Free (ECF) pulp, paper and paperboard.
     

  2. Knowledge of image processing, printing & conversion garnered from its Packaging & Printing Business.
     

  3. Brand Building & Trade Marketing & Distribution strengths resident in its FMCG Business.

ITC's stationery Brands are marketed as "Classmate" and "Paperkraft", with Classmate addressing the needs of school goers and Paperkraft targeted towards college students and executives.

Paperkraft - Premium stationeryThe Paperkraft range consists of premium stationery with a wide variety for executives to choose from. The assortment consists of notepads & multi subject notebooks in hard, soft covers & multiple binding formats including spirals, wiros etc.

 

Classmate - India's largest National brandClassmate - India's largest National brand, reaching 50,000 outlets across the country, has over 300 variants in its range which comprises notebooks, long books, practical books, drawing books, scrap books, reminder pads etc.

 

Classmate Fun N Learn A recent addition to the Classmate portfolio has been the Classmate Fun N Learn range of children books targeting pre school learners.

The Classmate range builds in regional preferences and caters to the requirements of All India & State Education Boards. Every Classmate notebook carries ITC's Corporate Social Responsibility message on its back-cover. For every two Classmate Notebooks sold, ITC contributes Re. 1 to its
rural development initiative that supports, among other projects, primary education in villages.

Classmate InventoThe Business has launched Geometry Boxes for school students branded as ‘Classmate Invento’. The Mathematical Instruments Box comprises world-class precision compass, high quality plastic instruments coupled with interesting trivia and useful information.

Expressions - Greetings CardsITC also markets a range of Greeting Cards and Gifting products under the Brand "Expressions". The gifting portfolio includes autograph books, slam books, party invitations, letter pads, gift-wraps, pop up books & mini books. The business also markets Expressions Regalia, a connoisseur's collection of greeting cards.

In recognition of its quality products & processes, the business has been awarded with ISO 9001:2000 by Det Norske Veritas.
 

   
Stationery Products in India from ITC Greetings Cards from ITC Expressions
  
For Product related queries, please write to: Gurtashika.Gill@itc.in
For Sales & Distribution enquiries, please write to:
Nripendranath.Thakur@itc.in
For overseas enquiries , please write to: Chand.Das@itc.in
 
        Links to Press Releases :-
        Links to Press Reports :-
ITC's paper trail
The Hindu Businessline
July 31, 2008
ITC launches new greeting cards range
Business Standard
Oct 13, 2006
Writing between lines
Business Standard
Apr 11, 2006
ITC goes to school with 'classmate'
The Economic Times
Apr 10, 2006
An expression of faith
The Hindu Business Line
Aug 25, 2005
‘Conventional greeting card will survive’
sify.com
Oct 21, 2004
Mr Chand Das' interview on Indiainfoline
indiainfoline.com
Oct 07, 2004
ITC Unveils New Expressions Range
The Financial Express
Dec 24, 2003
ITC cards eyes Rs 100 cr turnover
Business Standard
Dec 10, 2003
ITC In Tie-up With DTDC To Deliver Expressions Cards Free
The Financial Express
Oct 17, 2003
ITC cards for Teachers’ Day
Business Standard
Aug 26, 2003
ITC
The Telegraph
Aug 25, 2003
Classmate Notebooks From ITC
The Financial Express
Aug 24, 2003
ITC Targets Gulf, Saarc For Greeting Cards Exports
The Financial Express
July 30, 2003
ITC sees greeting cards biz rise to Rs 100 cr in ‘05-06
The Times of India
July 28, 2003
Lighting a New Venture With Stationery Products
The Financial Express
Feb 21, 2003
     
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