ITC’s Lifestyle Retailing Business Division has established a nationwide retailing presence through its Wills Lifestyle chain of exclusive specialty stores. Wills Lifestyle, the fashion destination, offers a tempting choice of Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, fashion accessories and Essenza Di Wills – an exclusive range of fine fragrances and bath & body care products and Fiama Di Wills - a range of premium shampoos and shower gels. Wills Lifestyle has also introduced Wills Signature designer wear, designed by the leading designers of the country.

With a distinctive presence across segments at the premium end, ITC has also established John Players as a brand that offers a complete fashion wardrobe to the male youth of today. With its brands, ITC is committed to build a dominant presence in the apparel market through a robust portfolio of offerings.

At Wills Lifestyle, customers can browse at leisure, and shop in a relaxed and pleasing atmosphere. The use of space is refreshing, which is reflected even in the spacious changing rooms. Every store offers an international retailing ambience with the extensive use of glass, steel and granite, reflecting the most contemporary trends in store design, thereby creating a splendid backdrop for the premium offerings.

Wills Lifestyle was named Superbrand 2009 by the Superbrands Council of India recently. Wills Lifestyle has been twice declared 'The Most Admired Exclusive Brand Retail Chain of the Year' at the Images Fashion Awards in 2001 & 2003. as well as 'Most Admired Fashion Brand of the year - Fashion Forward' in 2009.

ITC's Lifestyle Retailing Business has won numerous awards for its quality, marketing and product excellence:

LRBD has won several Images Fashion Awards over the years:

2009: Most admired Fashion Brand of the year - Fashion Forward - Wills Lifestyle

2007: Most Admired Fashion Campaign - John Players

2005: Most Admired Shirt Brand of the Year - John Players

2004: Rising Star Brand of the Year - John Players

2003: Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle

2002 : Most Admired Women's Wear Brand of the Year - Wills Sport

2001 : The Most Admired Brand Launch of the Year - Wills Sport

The Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle.

Retailer of the Year Award to Wills Lifestyle in Fashion & Lifestyle category at Asia Retail Congress 2008.

Wills Lifestyle rated amongst the top 5 Luxury brands in the country in a Global Luxury Survey conducted by TIME Magazine.

Front runner Award - 2007 to Wills Lifestyle in the Retail category by Real Estate Observer & Trammel Crow Meghraj.

Superbrand 2006 awarded to Wills Lifestyle by the Superbrands Council of India.

The "Best Supply Chain Practices Award 2006" for time-effective and cost-efficient Logistics management in Organized Retail. The awards were organized by Retailers Association of India (RAI) in association with ITW Signode - the International leaders in packaging solutions.

The Division's Product & Quality Testing facilities were awarded the prestigious accreditation by the National Accreditation Board of Laboratories of the Department of Science and Technology, GOI (affiliated to the International Laboratories Accreditation Cooperation - Geneva) in 2006. This accreditation is awarded after rigorous procedures confirmed that LRBD's Testing facilities truly conform to international standards in terms of quality and technical competence. The Division also obtained ISO 9001:2000 certification in the area of Receipt, Storage & Distribution of Merchandise / Finished Goods by Det Norske Veritas, Netherlands.

NID Awards for Design Excellence for Best Packaging Design In The FMCG Category for John Players.

Award for Customer and Brand Loyalty in Retail Sector category at the 2nd Loyalty Summit.