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ITC’s Lifestyle Retailing Business Division has
established a nationwide retailing presence through its
Wills Lifestyle
chain of exclusive specialty stores. Wills Lifestyle, the fashion
destination, offers a tempting choice of Wills
Classic work wear, Wills Sport
relaxed wear, Wills Clublife evening wear,
fashion accessories and Essenza Di Wills – an
exclusive range of fine fragrances and bath & body care
products and Fiama Di Wills - a range of premium
shampoos and shower gels. Wills
Lifestyle has also introduced Wills
Signature designer wear, designed by the leading
designers of the country.
With a distinctive presence
across segments at the premium end, ITC has also established
John Players as a
brand that offers a complete fashion wardrobe to the male
youth of today. With its brands, ITC is
committed to build a dominant presence in the apparel market
through a robust portfolio of offerings. |
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Wills
Lifestyle has been established
as a chain of exclusive specialty stores providing the
Indian consumer a truly 'International Shopping
Experience' through world-class
ambience, customer facilitation and clearly
differentiated product presentation. Our stores have
established themselves as preferred shopping
destinations in the prime shopping districts across the
country. | |
At Wills
Lifestyle, customers can browse at leisure,
and shop in a relaxed and pleasing atmosphere. The use of
space is refreshing, which is reflected even in the spacious
changing rooms. Every store offers an international retailing
ambience with the extensive use of glass, steel and granite,
reflecting the most contemporary trends in store design,
thereby creating a splendid backdrop for the premium
offerings. |
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Wills
Lifestyle was
named Superbrand 2009 by the Superbrands Council of India
recently. Wills Lifestyle
has
been twice declared 'The Most Admired Exclusive Brand
Retail Chain of the Year' at the Images
Fashion Awards in 2001 &
2003. as well as 'Most Admired Fashion Brand of the year - Fashion Forward' in 2009. |
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Wills Lifestyle is the
title partner of the country’s most premier fashion
event - Wills Lifestyle India Fashion Week. Taking the
celebration of the event to its stores, Wills Lifestyle has
partnered with several leading designers including Manish Arora,
Rohit Bal, Shantanu & Nikhil,
Rohit Gandhi & Rahul Khanna whose new edition of Designer wear is now
available at Wills
Lifestyle stores. | |
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Wills Sport, fashionable
relaxed wear for men and women has, over thirteen
seasons, become the vibrant face of contemporary
fashion. At the Images Fashion Awards
2001, Wills
Sport was declared ‘The Most
Admired Brand Launch of the Year'. Following
this, Wills
Sport was declared 'The Most Admired Women's wear Brand of
the Year', at Images Fashion
Awards 2002. Wills
Sport presents a collection designed as
the perfect medley of interesting patterns and premium
fabrics. Fine knitted sweaters and trendy mock necks
create magic in balmy winter afternoons. The collection
also features rich hues of corduroys and premium Italian
jackets.
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Wills
Classic work wear was
launched in November 2002, providing the premium
consumer a distinct product offering and a unique
brand positioning. Featuring luxurious fabrics
crafted to perfection with the most contemporary
styling, Wills
Classic work wear is positioned as
the brand for new age leaders, who are changing
the rules of business and encouraging a dynamic
culture of enterprise, innovation and teamwork.
Showcasing the epitome of new age luxury, the
collection features the finest shirts crafted in
Italy. These are complemented by exquisite
trousers and jackets made by European master
craftsmen.
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Having
established a distinctive presence in the premium
apparel segment in a short span of time with
Wills
Sport premium relaxed wear and
Wills
Classic new age work wear,
Wills
Lifestyle launched Wills
Clublife in May 2003 in the growing
evening wear segment, thereby strengthening its
portfolio in the premium segment. The brand is
uniquely positioned to complement the glittering
evening life of premium consumers perfectly. The
collection is inspired by the allure and intrigue
of the dark. The use of sensuous fabrics and
seductive patterns add to the magical enchantment.
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Wills
Lifestyle complements the range of premium apparel with
a tempting choice of fashion accessories. This season a
wider choice of accessories will be offered across ties,
cuff links, socks, caps, hand bags, wallets, belts,
eyewear and shoes.
Wills Lifestyle presents ''Occasions'' a beautiful, ready to present gift pack with an exquisitely designed Gift Certificate that can be redeemed against a range of apparel, accessories and personal care products. |
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ITC forayed
into the youth fashion segment with the launch of
John Players
in December 2002 and John
Players is committed to be the No. 1
fashion brand for the youth. This foray leverages ITC’s
proven competencies in understanding consumer insights,
brand building and design
capabilities.
John
Players offers a complete and vibrant
wardrobe of Casual wear, Party wear, Work wear, Denims,
Outer wear and Suits & Jackets, incorporating the
most contemporary trends, an exciting mix of colors,
playful styling, trendy textures and comfortable fits.
The brand is available across the country
through a nation-wide network of over 220 exclusive
stores and over 1500 multi-brand outlets.
At the
Images Fashion Awards 2005,
John Players
was declared 'The Most Admired Shirt Brand of
the Year'.
At the
Images Fashion Awards 2007,
John Players
was awarded the 'The Most Admired Fashion
Campaign of the Year' award.
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With Celebration Gift Certificates, John Players presents a new way of festive gifting.
Having built
a powerful brand portfolio that is making waves across
the country, ITC's Lifestyle Retailing
is poised to grow and build a dominant presence in the
country's fashion industry.
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ITC's Lifestyle Retailing Business has
won numerous awards for its quality, marketing and product
excellence:
LRBD has won several Images Fashion Awards over the
years:
2009:
Most admired Fashion Brand of the year - Fashion Forward - Wills Lifestyle
2007:
Most Admired Fashion
Campaign - John
Players
2005: Most Admired
Shirt Brand of the Year - John Players
2004: Rising Star
Brand of the Year - John Players
2003: Most Admired Exclusive
Brand Retail Chain of the Year - Wills Lifestyle
2002 : Most Admired
Women's Wear Brand of the Year - Wills Sport
2001 : The Most
Admired Brand Launch of the Year - Wills Sport
The Most Admired
Exclusive Brand Retail Chain of the Year -
Wills Lifestyle.
Retailer of the Year Award to
Wills Lifestyle in Fashion & Lifestyle category at Asia Retail Congress
2008.
Wills Lifestyle rated
amongst the top 5 Luxury
brands in the country in a Global Luxury Survey conducted
by TIME Magazine.
Front runner Award - 2007 to
Wills Lifestyle in the Retail category by Real Estate Observer & Trammel Crow
Meghraj.
Superbrand 2006 awarded to Wills
Lifestyle by the Superbrands Council of
India.
The "Best Supply Chain Practices Award
2006" for
time-effective and cost-efficient
Logistics management in Organized
Retail. The
awards were organized by Retailers Association of India
(RAI) in association with ITW Signode - the
International leaders in packaging
solutions.
The Division's Product & Quality Testing
facilities were awarded the prestigious accreditation by the
National Accreditation Board of
Laboratories of the Department of Science and
Technology, GOI (affiliated to the International
Laboratories Accreditation Cooperation - Geneva) in 2006.
This accreditation is awarded after rigorous procedures
confirmed that LRBD's Testing facilities truly conform to
international standards in terms of quality and technical
competence. The Division also obtained ISO 9001:2000 certification in
the area of Receipt, Storage & Distribution of
Merchandise / Finished Goods by Det
Norske Veritas, Netherlands.
NID Awards for Design
Excellence for Best Packaging
Design In The FMCG Category for John Players.
Award for Customer and Brand Loyalty in Retail Sector category at the 2nd Loyalty Summit.
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Links to Media
Releases :- |
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John Players dons a fresh look with the new face of cool! |
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Jan 29, 2010 |
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Wills Lifestyle presents an enthralling Grand Finale |
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Oct 28, 2009 |
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Gul Panag is the Twitter ‘Face’ for WIFW SS’10 |
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Oct 16, 2009 |
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Wills Lifestyle Grand Finale designer is Rohit Bal |
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Oct 06, 2009 |
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J
J Valaya presents ‘Kingdom of love’ at the Wills
Lifestyle Grand Finale |
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Mar 22, 2009 |
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Fiama
Di Wills is Associate Sponsor of the Wills
Lifestyle India Fashion Week |
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Mar 21, 2009 |
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ITC
Personal Care launches the Di Wills Series Book -
Essence of Hair |
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Mar 21, 2009 |
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Wills
Lifestyle presents the emerging young
talent |
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Mar 12, 2009 |
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Wills
Lifestyle Grand Finale designer is JJ
Valaya |
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Mar 05, 2009 |
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Wills
lifestyle presents new range in winter 2008
collection |
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Dec 12, 2008 |
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Perfect
black dress for this party season |
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Dec 01 , 2008 |
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Futuristic
and Flamboyant designer Manish Arora enchants
audiences at the Wills Lifestyle Grand Finale
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Oct 19, 2008 |
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Wills
Lifestyle Grand Finale designer is Manish
Arora |
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Oct 11, 2008 |
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Wills
Lifestyle presents a truly Grand Finale |
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Mar 16, 2008 |
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Wills
Lifestyle announces Rohit Bal as the Grand Finale
Designer |
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Aug 22, 2007 |
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Wills
Lifestyle Grand Finale Designer is Manish
Malhotra |
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Aug 08, 2006 | | |
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Links to Media
Reports :- |
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Designer plans
Business Standard |
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Oct 27, 2009 |
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Wills Lifestyle Targets 50 Stores
Economic Times |
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Oct 22, 2009 |
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ITC lifestyle products make inroads into international markets
despite slowdown
The Hindu |
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Jun 28, 2009 |
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Haute Marketing
Pitch |
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Apr, 2009 |
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"Consumer
engagement is the key" Financial Express |
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Mar 31, 2009 |
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A
style statement with an eye on the
future Deccan
Herald |
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Mar 18, 2009 |
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Wills
Lifestyle reworking strategy Business Standard |
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Mar 13, 2009 |
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ITC
eyes 20% growth for Wills Lifestyle Economic Times |
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Mar 10, 2009 |
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It’s
Wills Lifestyle India Fashion Week
again Hindustan
Times |
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Jan 19, 2009 |
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Wills Lifestyle to open 50 new stores Economic Times |
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Oct 07, 2008 |
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This
was long due: Manish Arora Times of India |
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Sep 27, 2008 |
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Wills
Lifestyle's rejig bears fruit Business Standard |
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Jul 23, 2008 |
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Local
luxury brands still rule the roost Hindustan Times |
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Sep 24, 2007 |
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ITC
puts spotlight on lifestyle retail Economic Times |
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Aug 23, 2007 |
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Wills
Lifestyle to double number of stores Business Line |
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Aug 22, 2006 |
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2nd
edition of Wills Lifestyle '06 from August
30-September 3, 2006
BharatTextile.com |
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Apr 28, 2006 |
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Fashion
week finale outfits at Wills Lifestyle stores
Newkerala.com
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Apr 10, 2006 |
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ITC
plans more Wills Lifestyle stores in
north Business
Standard |
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Mar 24, 2006 |
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Celebrating
the spirit of fashion The Times of India |
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May 18, 2004 |
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Festive
offer from John Players Business Standard |
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Sep 16, 2003 |
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Clublife
From Wills Lifestyle The Financial Express |
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Jun 29,
2003 | |
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