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ITC’s Lifestyle Retailing Business Division has established a nationwide retailing presence through its
Wills Lifestyle chain of exclusive specialty stores.
Wills Lifestyle, as a fashion destination, offers a tempting choice of
Wills Classic work wear,
Wills Sport relaxed wear,
Wills Clublife evening wear & fashion accessories,
Essenza Di Wills – an exclusive range of fine fragrances and bath & body care products for men and women and
Fiama Di Wills – a range of premium shampoos and shower gels.
Wills Lifestyle has also introduced
Wills Signature designer wear, created by the leading fashion designers of the country.
With a distinctive presence across segments at the premium end, ITC has also established
John Players as a brand that offers a complete fashion wardrobe to the youth of today. The launch of
Miss Players with its range of trendy fashion wear for young women has been a successful addition to the youthful offering. With its brands, ITC is committed to build a dominant presence in the apparel market through a robust portfolio of offerings.
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Wills Lifestyle has been established as a chain of exclusive specialty stores providing the Indian consumer a truly
'International Shopping Experience' through world-class ambience, customer facilitation and clearly differentiated product presentation. Our stores have established themselves as preferred shopping destinations in the prime shopping districts across the country.
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At
Wills Lifestyle, customers can browse at leisure and shop in a relaxed and pleasing atmosphere. The use of space is refreshing, which is reflected even in the changing rooms. Every store offers an international retailing ambience with the extensive use of glass, steel and granite, reflecting the most contemporary trends in store design, thereby creating a splendid backdrop for the premium offerings. |
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Wills Lifestyle was named Superbrand 2006 by the Superbrands Council of India recently.
Wills Lifestyle has been twice declared
'The Most Admired Exclusive Brand Retail Chain of the Year' at the
Images Fashion Awards in 2001 & 2003 |
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Wills Lifestyle
is the title partner of the country’s most premier fashion event - Wills Lifestyle India Fashion Week. Taking the celebration of the event to its stores,
Wills Lifestyle has partnered with several leading designers including Rohit Bal and Varun Bahl whose new edition of Designer wear is now available at
Wills
Lifestyle
stores. |
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Wills Sport, fashionable relaxed wear for men and women has, over thirteen seasons, become the vibrant face of contemporary fashion. At the
Images Fashion Awards 2001,
Wills Sport was declared ‘The Most Admired Brand Launch of the Year'. Following this,
Wills Sport, was declared 'The Most Admired Women's Wear Brand of the Year', at
Images Fashion Awards 2002. This season,
Wills Sport, presents a collection designed to complement your exuberant lifestyle. Vibrant designs create magic in breezy fabrics. Racy stripes and enchanting details add charm to the purest linen and cotton.
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Wills Classic work wear was launched in November 2002, providing the premium consumer a distinct product offering and a unique brand positioning. Featuring luxurious fabrics crafted to perfection with the most contemporary styling, Wills Classic work wear is positioned as the brand for new age leaders, who are changing the rules of business and encouraging a dynamic culture of enterprise, innovation and teamwork. Showcasing the epitome of new age luxury, Wills Classic features the finest shirts, crafted in Italy, complemented by exquisite trousers and jackets, made by European master craftsmen. Experience a new language of charming sophistication this season. |
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Having established a distinctive presence in the premium apparel segment in a short span of time with
Wills Sport premium relaxed wear and Wills Classic new age work wear,
Wills Lifestyle launched Wills Clublife in May 2003 in the growing evening wear segment, thereby strengthening its portfolio in the premium segment. The brand is uniquely positioned to complement the glittering evening life of premium consumers perfectly. Wills Clublife Evening wear is inspired by the allure and intrigue of the dark. Sensuous fabrics and seductive patterns add to the magical enchantment. |
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Wills Lifestyle complements the range of premium apparel with a tempting choice of fashion accessories. This season a wider choice of accessories will be offered across ties, cuff links, socks, caps, hand bags, wallets, belts, eyewear and shoes. With the introduction of premium formal and relaxed jackets in the range,
Wills Lifestyle will continue to offer the definitive look of the season.
ITC forayed into the youth fashion segment with the launch of
John Players in December 2002 and is committed to be the No. 1 fashion brand for the youth. This foray leverages ITC’s proven competencies in understanding consumer insights, brand building and design capabilities.
Hrithik Roshan, Superstar and Youth Icon, with his innate style, vibrancy and playfulness best personifies the core attributes of the brand as its ambassador.
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John Players offers a complete and vibrant wardrobe of Casual wear, Party wear, Work wear, Denims, Outer wear and Suits & Jackets, incorporating the most contemporary trends, an exciting mix of colors, playful styling, trendy textures and comfortable fits.
The brand is available across the country through a nation-wide network of over 250 exclusive stores and over
1300 multi-brand outlets.
At the Images Fashion Awards 2005,
John Players was declared
'The Most Admired Shirt Brand of the Year'. In the
Images Fashion Awards 2007,
John Players was awarded the
'The Most Admired Fashion Campaign of the Year' award. |
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The launch of Miss Players has added to ITC’s youthful portfolio. The range which spans trendy tops, funky denims, smart trousers and stylish dresses along with a whole range of cool fashion accessories has been designed keeping in mind the tastes of the young Indian woman.
Well known film actor
Amrita Rao, with her vibrant and youthful personality, is the face of the brand. In the brand marketing campaign, she stylishly brings alive the spirit of fun and playfulness.
Miss Players is currently available at select exclusive stores and at leading
John Players stores in key cities. The availability of the brand will be rapidly enhanced to reach exclusive stores and multi-brand outlets in malls & high-street locations in the key consumption centres of the country.
Having built a powerful brand portfolio that is making waves across the country,
ITC's Lifestyle Retailing is poised to grow and build a dominant presence in the country's fashion industry.
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ITC's Lifestyle Retailing Business has won numerous awards for its quality, marketing and product excellence:
LRBD has won several
Images Fashion Awards over the years:
2007: Most Admired Fashion Campaign – John Players
2005: Most
Admired Shirt Brand of the Year -
John Players
2004: Rising
Star Brand of the Year -
John Players
2003: Most
Admired Exclusive Brand Retail Chain of the Year -
Wills Lifestyle
2002 : Most
Admired Women's Wear Brand of the Year -
Wills Sport
2001 : The
Most Admired Brand Launch of the Year -
Wills Sport
The Most Admired Exclusive Brand Retail Chain of the Year -
Wills Lifestyle,
Retailer of the Year Award
to Wills Lifestyle in Fashion & Lifestyle category at
Asia Retail Congress 2008.
Wills Lifestyle rated amongst the
top 5 Luxury brands in the country in a
Global Luxury Survey conducted by
TIME Magazine.
Front runner Award - 2007 to Wills Lifestyle in the Retail category by
Real Estate Observer & Trammel Crow Meghraj.
Superbrand 2006 awarded to Wills Lifestyle by the Superbrands
Council of India.
The "Best Supply Chain Practices Award 2006" for time-effective and cost-efficient Logistics
management in Organized Retail. The awards were organized by Retailers Association of India (RAI) in association with
ITW Signode - the International leaders in packaging solutions.
The Division's
Product & Quality Testing facilities were awarded the prestigious accreditation by the
National Accreditation Board of Laboratories of the Department of Science and Technology, GOI (affiliated to the International Laboratories Accreditation Cooperation - Geneva) in 2006. This accreditation is awarded after rigorous procedures confirmed that LRBD's Testing facilities truly conform to international standards in terms of quality and technical competence.
The Division also
obtained
ISO 9001:2000
certification in the
area of Receipt,
Storage &
Distribution of
Merchandise /
Finished Goods by
Det Norske
Veritas,
Netherlands.
NID Awards for Design Excellence for Best
Packaging Design In The FMCG Category for John Players.
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Link to Press Report :- |
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Wills Lifestyle`s rejig bears fruit.
Business Standard |
July
23, 2008
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Local luxury brands still rule the roost
Hindustan Times |
Sep
24, 2007
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ITC puts spotlight on lifestyle retail
Economic Times |
Aug
23, 2007
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Wills
Lifestyle to double number of stores
Business Line |
Aug
22, 2006
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2nd
edition of Wills Lifestyle '06 from August 30-September 3, 2006
BharatTextile.com |
Apr
28, 2006
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Fashion
week finale outfits at Wills Lifestyle stores
Newkerala.com
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Apr
10, 2006
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ITC
plans more Wills Lifestyle stores in north
Business Standard |
Mar
24, 2006 |
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Celebrating
the spirit of fashion
The Times of India |
May
18, 2004 |
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Festive
offer from John Players
Business Standard |
Sep
16, 2003 |
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Clublife
From Wills Lifestyle
The Financial Express |
Jun
29, 2003 |
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