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Fiama Di Wills Launches Second Edition of Couture Spa Range of Gel Bathing Bars
12 Oct 2013

Fiama Di Wills, ITC’s leading personal care  brand, has announced the launch of its second edition of the signature  series of the Couture Spa Range of Gel Bathing Bars. Encouraged by the  phenomenal consumer response to last year’s edition, Fiama Di Wills has  taken an innovative leap forward with the new range designed to delight  consumers with advanced skin care benefits.  

The signature series, designed by ace fashion  designer Wendell Rodricks, offers a new range in sparkling red, blue and  green. Rodricks has added a new sizzle and glamour to the packs this year,  which are sure to make this series a coveted collectible! The Fiama Di  Wills Couture Spa range of gel bathing bars is enriched with gold, skin  conditioners and powerful skin care ingredients like oats, nutgrass and  white water lily.  

The signature ingredient of gold in the Gel  Bathing Bar series will help increase radiance and glow for younger looking  skin. The skin conditioners protect and renew skin to keep it youthful.   

The Fiama Di Wills Couture Spa range of Gel  Bathing Bars was unveiled by Wendell Rodricks, Mr Nilanjan Mukherjee, Head  of Marketing, Personal Care Products Business, ITC Limited and Mr Sunil  Sethi, President, FDCI, at the Fiama Di Wills lounge at Wills Lifestyle  India Fashion Week amidst much fanfare. Fiama Di Wills presented an amalgamation  of Art and Beauty, which is intrinsic to fashion at the launch event. In  a first for the limited edition signature series, Fiama Di Wills collaborated  with Anupam Singh Tomer to create an artist’s impression of the Wendell  Rodricks designed Couture Spa range of Gel Bathing Bars. The Signature  series of the Couture Spa range of Gel Bathing Bars was unveiled by Wendell  Rodricks against this art backdrop.  

Wendell Rodricks, on his association with  Fiama Di Wills, said, “It was a pleasure to collaborate with the brand  once again after the tremendous success of the Couture Spa edition last  year. ‘Youth is eternal and so is Gold’ was the statement that inspired  the second edition of the Fiama Di Wills Couture Spa range of Gel Bathing  Bars.”  

Nilanjan Mukherjee, Head of Marketing, Personal  Care Products Business, ITC Limited stated, “With advanced skin care benefits  as well as Wendell’s signature style and design on the soap packs, we  are confident of a phenomenal response from our consumers!”

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