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Ashish N Soni rolls out the red carpet at the Wills Lifestyle Grand Finale
13 Oct 2013

The Wills Lifestyle Grand Finale by Ashish N Soni concluded the Spring Summer 2014 edition of Asia’s  premiere fashion and trade event, Wills Lifestyle India Fashion Week, at  Pragati Maidan in New Delhi on October 13, 2013. A magnificent set, reminiscent  of a Hollywood red carpet event, was the backdrop for Ashish Soni’s finale  collection, `La Dolce Vita’, whichwascharacterised  by sheer simplicity, flawless lines, immaculate cuts and perfect finishes.

A multi-level stage set the Opera theatre-inspired  mood for the evening. The spectacular live music presentation by the remarkable  western classical and jazz bands added to the flavour of nostalgia and  wistfulness of the 60s. Striking designs, combined with impeccable garment  construction, were truly the highlights of the evening!

Speaking on the eve of the grand finale,  Mr Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing Business  Division, said, “The Wills Lifestyle Grand Finale is the most looked  forward to event on the fashion calendar. It has always set new benchmarks  in showcasing the best of Indian fashion and creativity. The collection  showcased today at the finale is stamped with Ashish’s sophisticated and  effortless style.” 

He added, “Our partnership  extends beyond the ramp. We have tied up with Ashish to co-create an exclusive  collection for Wills Lifestyle stores, which will be retailed under the  Wills Signature brand. His elegant creations will be a great fit with the  brand."

Ashish Soni’s panache and originality  and his intuitive and original sense of style are reflected in the collection.  The dresses were an absolute fit for a walk down the red carpet and to  make heads turn. Jackets with in cut seams molded around the body, crisp  white shirts, swirling circle skirts highlight the fit & flare flavored  silhouette. The smoking tuxedo suit is just the right mix of laid-back  elegance and modern decadence.

The men’s collection has Ashish’s  interpretation of tuxedo suits and dinner jackets perfect for modern black  tie events. These masterpieces featured fitted cuts and a variety of chic  lapels in fabrics such as mohair wool blends to provide luminescence. The  double-breasted dinner jacket and scooped waistcoats were the highlights  of the collection.

Expressing his excitement on the Grand  finale, Ashish Soni said, "I am super excited to be showcasing  at Wills Lifestyle India Fashion Week. The Grand Finale show was a pleasure  to conceive and I am grateful for the enthusiastic support received from  the Wills Lifestyle & FDCI team. I have always found the Wills Lifestyle  range to be elegant and sophisticated and look forward to having my collections  at the stores which will fit right in."

It was an incredible evening as the  audience at the Wills Lifestyle Grand Finale witnessed a remarkable show  by the ace designer as he presented a quintessentially modern yet uniquely  original collection.

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