The Wills Lifestyle Grand Finale by Ashish N Soni concluded the Spring Summer 2014 edition of Asia’s premiere fashion and trade event, Wills Lifestyle India Fashion Week, at Pragati Maidan in New Delhi on October 13, 2013. A magnificent set, reminiscent of a Hollywood red carpet event, was the backdrop for Ashish Soni’s finale collection, `La Dolce Vita’, whichwascharacterised by sheer simplicity, flawless lines, immaculate cuts and perfect finishes.
A multi-level stage set the Opera theatre-inspired mood for the evening. The spectacular live music presentation by the remarkable western classical and jazz bands added to the flavour of nostalgia and wistfulness of the 60s. Striking designs, combined with impeccable garment construction, were truly the highlights of the evening!
Speaking on the eve of the grand finale, Mr Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing Business Division, said, “The Wills Lifestyle Grand Finale is the most looked forward to event on the fashion calendar. It has always set new benchmarks in showcasing the best of Indian fashion and creativity. The collection showcased today at the finale is stamped with Ashish’s sophisticated and effortless style.”
He added, “Our partnership extends beyond the ramp. We have tied up with Ashish to co-create an exclusive collection for Wills Lifestyle stores, which will be retailed under the Wills Signature brand. His elegant creations will be a great fit with the brand."
Ashish Soni’s panache and originality and his intuitive and original sense of style are reflected in the collection. The dresses were an absolute fit for a walk down the red carpet and to make heads turn. Jackets with in cut seams molded around the body, crisp white shirts, swirling circle skirts highlight the fit & flare flavored silhouette. The smoking tuxedo suit is just the right mix of laid-back elegance and modern decadence.
The men’s collection has Ashish’s interpretation of tuxedo suits and dinner jackets perfect for modern black tie events. These masterpieces featured fitted cuts and a variety of chic lapels in fabrics such as mohair wool blends to provide luminescence. The double-breasted dinner jacket and scooped waistcoats were the highlights of the collection.
Expressing his excitement on the Grand finale, Ashish Soni said, "I am super excited to be showcasing at Wills Lifestyle India Fashion Week. The Grand Finale show was a pleasure to conceive and I am grateful for the enthusiastic support received from the Wills Lifestyle & FDCI team. I have always found the Wills Lifestyle range to be elegant and sophisticated and look forward to having my collections at the stores which will fit right in."
It was an incredible evening as the audience at the Wills Lifestyle Grand Finale witnessed a remarkable show by the ace designer as he presented a quintessentially modern yet uniquely original collection.