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In line with ITC's aspiration to be India's premier FMCG company,
recognised for its world-class quality and enduring consumer trust,
ITC forayed into the Personal Care business in July 2005. In the
short period since its entry, ITC has already launched an array of
brands, each of which offers a unique and superior value proposition
to discerning consumers. Anchored on extensive consumer research and
product development, ITC's personal care portfolio brings
world-class products with clearly differentiated benefits to
quality-seeking consumers.
ITC's Personal Care
portfolio under the 'Essenza Di Wills', 'Fiama Di Wills', 'Vivel Di
Wills' 'Vivel UltraPro', 'Vivel' and 'Superia' brands has received
encouraging consumer response and is being progressively extended
nationally.
ITC's
state-of-the-art manufacturing facility meets stringent requirements
of hygiene and benchmarked manufacturing practices. Contemporary
technology and the latest manufacturing processes have combined to
produce distinctly superior products which rank high on quality and
consumer appeal.
Extensive insights
gained by ITC through its numerous consumer engagements have
provided the platform for its R&D and Product Development teams to
develop superior, differentiated products that meet the consumer's
stated and innate needs. The product formulations use
internationally recognised safe ingredients, subjected to the
highest standards of safety and performance.
Links to Media Releases :- |
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ITC launches Vivel Ultra Pro anti-dandruff shampoo in Kolkata |
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Apr 15, 2009 |
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Fiama Di Wills is Associate Sponsor of the Wills Lifestyle India Fashion Week
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Mar 21, 2009 |
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ITC Personal Care launches the Di Wills Series Book- Essence of Hair |
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Mar 21, 2009 |
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ITC - Essenza Di Wills launches Mikkel – A Men’s Prestige Fragrance |
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Mar 19, 2009 |
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Fiama Di Wills announces winner of the Fiama Di
Wills Beautiful Face 2008 Hunt |
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Oct 16, 2008 |
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Fiama Di Wills launches the
Fiama Di Wills Beautiful Face Hunt ‘ 08 |
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Sep 12,
2008 |
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ITC expands Personal Care portfolio with Vivel
shampoos |
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Jun 25,
2008 |
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Fiama Di Wills is the associate sponsor of the
WLIFW |
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Mar 03,
2008 |
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ITC expands Personal Care product range |
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Feb 14,
2008 |
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ITC launches Fiama Di Wills Soaps |
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Dec 20, 2007 |
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ITC launches new range of Personal Care products |
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Oct 15, 2007 |
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ITC launches Fiama Di Wills range of shampoos |
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Sep 15, 2007 |
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ITC launches Essenza Di Wills line of prestige
fragrances and personal care products |
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Oct 22,
2005 |
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