Mangaldeep Incense Sticks, Spriha Incense Sticks Incense Sticks from ITC Agarbattis
As part of ITC's business strategy of creating multiple drivers of growth in the FMCG sector, the Company has commenced marketing agarbattis (incense sticks) sourced from small-scale and cottage units. This business leverages the core strengths of ITC in nation-wide distribution and marketing, brand building, supply chain management, manufacture of high quality paperboards and the creation of innovative packaging solutions to offer Indian consumers high quality agarbattis.
ITC has launched Mangaldeep Incense Sticks and Spriha Incense Sticks across a wide range of fragrances like Rose, Jasmine, Bouquet, Sandalwood, Madhur, Tarangini, and Mogra. Attractively packaged, these incense sticks brands have been appropriately priced to appeal to a cross-section of consumers at various price segments. These incense sticks are available in innovative 'Fragrance-Locked' packaging. 'Fragrance locking' is a unique concept of packaging which retains the fragrance for a longer period and helps in "Completing the Purity of Prayer"