Kitchen of India, Aashirvaad Atta, Sunfeast Biscuits, Mint O Fresh, Candyman Eclairs Packaged foods In India
ITC made its entry into the branded & packaged Foods business in August 2001 with the launch of the
Kitchens of India
brand. A more broad-based entry has been made since June 2002 with brand launches in the Confectionery, Staples, and Snack Foods segments.
The packaged foods business is an ideal avenue to leverage ITC's proven strengths in the areas of hospitality and branded cuisine, contemporary packaging and sourcing of agricultural commodities. The Foods business carries forward this proud tradition to deliver quality food products to the consumer. All products of ITC's Foods business available in the market today have been crafted based on consumer insights developed through extensive market research.
The Foods business is today represented in 4 categories in the market. These are:
Ready To Eat Foods
Staples
Confectionery
Snack Foods
In order to assure consumers of the highest standards of food safety and hygiene, ITC is engaged in assisting outsourced manufacturers in implementing world-class hygiene standards through HACCP certification. The unwavering commitment to internationally benchmarked quality standards enabled ITC to rapidly gain market standing in all its 5 brands:
Kitchens of India
Aashirvaad
Sunfeast
Mint-O
Candyman
For trade enquiries, please write to:
Kitchens of India