Fragrances, Shampoos, Shower gels, Conditioners Beauty Bath Soap - Personal Care Products from ITC

<body> <H1>Personal Care Products by ITC</H1> <p>ITC offers a wide range of <b>personal care products for men and women</b>, such as <b>perfumes, hair shampoos, hair conditioner, shower gels, beauty bath soaps </b>under the brand names of <b>Essenza Di Wills, Fiama Di Wills, Vivel Di Wills, Vivel & Superia.</b></p> <p>ITC launched an exclusive line of prestige fine fragrances under the <b> Essenza Di Wills</b> brand in mid 2005. <b>Inizio</b>, the signature range under <b>Essenza Di Wills</b> captures the very essence of attraction between a man and a woman with its two distinct lines - <b>Inizio Femme </b>(for women) and <b> Inizio Homme</b> (for men). </p> <p>In September 2007, ITC launched <b>Fiama Di Wills,</b> a premium range of personal care products comprising <b>shampoos, conditioner, shower gels and soap.</b> This premium range is a unique blend of <b>nature and science</b> that promises <b>gentle effective care</b>. </p> <p><b>Fiama Di Wills Shampoos</b> developed in collaboration with Cosmetech Labs Inc., USA, offers a range of four variants. </p> <ul> <li><b>Everyday Mild</b> (with extracts of Thyme & Juniper) is a gentle caring shampoo suitable for daily use.</li> <li><b>Aqua Balance</b> (with extracts of Magnolia Blossoms & Watercress) is a gentle moisturizing shampoo ideal for dry, dull hair.</li> <li><b>Volume Boost</b> (with extracts of Rosemary & Sage) is a gentle volumizing shampoo ideal for thin, limp hair.</li> <li><b>Silky Strong </b>(with oils of Macadamia Nut and Babassu) helps make hair smooth, silky and strong and is ideal for weak, damaged hair.</li> </ul> <p>Each of these shampoos can be complemented with <b>Fiama Di Wills Polishing Drops</b> <b>conditioner</b>. This gentle conditioner enriched with Avocado Oil and Burdock extract promises to make hair shiny, soft and smooth. It also gives the additional benefits of UV protection as it contains Sunflower Seed extract, which is a natural UV absorber.</p> <p>The <b>Fiama Di Wills </b>product line also consists of a 3-variant range of transparent <b>shower gels</b> which are unique as they come with suspended beads:</p> <ul> <li><b>Mild Dew </b>(enriched with soft beads, peach and avocado extracts) is for soft, moisturized skin.</li> <li><b>Clear Springs </b>(enriched with jojoba beads, sea weed and lemongrass extracts) is for clear healthy skin.</li> <li><b>Exotic Dream</b> (enriched with glitter beads, bearberry leaves and black currant extracts) is for stimulating freshness.</li> </ul> <p>The Fiama Di Wills range of soaps has been launched under the sub - brand <b> SkinSense</b>. The first variant to be introduced in this range is <b>Soft Green</b>. This is a gentle caring soap, which helps enhance retention of skin proteins making skin look beautiful and youthful.</p> <p>In February 2008, ITC launched two new ranges of soap - <b>Vivel Di Wills</b> and <b>Vivel </b>-to cater to the skincare needs of a wide range of consumers.</p> <p>The <b>Vivel Di Wills</b> range is available in two variants:</p> <ul> <li><b>Vivel Di Wills Sheer Radiance</b> is enriched with Olive Oil, to provide skin lustre to make it radiant.</li> <li><b>Vivel Di Wills Sheer Crème</b> is enriched with Shea Butter, to moisturize skin to make it soft and supple.</li> </ul> <p>The <b>Vivel</b> range is available in four variants:</p> <ul> <li><b>Vivel Young Glow</b> is enriched with Vitamin E and Fruit Infusions which help in providing youthful glow to the skin.</li> <li><b>Vivel Satin Soft</b> is enriched with Vitamin E and Aloe Vera which help the skin feel beautifully soft.</li> <li><b>Vivel Sandal Sparkle</b> is enriched with Sandalwood Oil and Active Clay which helps in providing clear skin.</li> <li><b>Vivel Ayurveda Essence</b> is enriched with multiple Ayurvedic Ingredients which help protect skin from germs and harsh environment, keeping it healthy and beautiful.</li> </ul> <p>In the popular segment, ITC has launched a range of soaps and shampoos under the brand name <b>Superia</b>.</p> <p><b>Superia Soaps</b> enriched with natural ingredients give radiant glowing skin. Superia Soaps are available in four variants: </p> <ul> <li><b>Fragrant Flower: </b>with the fragrance of Rose & Lavender Oil</li> <li><b>Soft Sandal:</b> with the fragrance of Sandal & Almond Oil</li> <li><b>Natural Glow:</b> with Neem & Coconut Oils</li> <li><b>Healthy Glow:</b> with Orange Oil</li> </ul> <p><b>Superia shampoos</b> with triple conditioners and natural ingredients bring a natural shine to hair. <b>Superia shampoos</b> are available in two variants:</p> <ul> <li><b>Shiny Black</b> with Triple Conditioners and the natural goodness of Hibiscus & Brahmi extracts.</li> <li><b>Vibrant Green</b> with Triple Conditioners and the natural goodness of Amla & Arnica extracts.</li> </ul> </body>