Matchsticks in India iKno Matchsticks, Mangal Deep Matchsticks, VaxLit Matchsticks, Delite Premium Matchsticks and Aim Matchsticks Safety Matches from ITC
As part of its strategic initiative to create multiple drivers of growth in the FMCG sector, ITC has commenced marketing safety matches sourced from the small-scale sector. This business leverages the core strengths of ITC in marketing and distribution, brand building, supply chain management and paperboard & packaging to offer Indian consumers high quality safety matches.
These matches are available in unique designs and with innovative value added features. ITC's brands like iKno Matchsticks, Mangal Deep Matchsticks, VaxLit Matchsticks, Delite Matchsticks, and Aim Matchsticks have already become popular. The Aim brand of ITC Matchsticks has already become the largest selling brand of Safety Matches in India within just one year of its launch. Export of premium brands has also commenced to markets such as The USA and West Africa. Through its participation in the business, ITC aims to enhance the competitiveness of the small and medium scale sectors through its complementary R&D based product development and marketing strengths, especially the breadth and depth of the Company's trade marketing and distribution.
For export enquiries, please write to:
ITC Matchsticks in India