Sarvagunn Sampanna

A true promise of purity and wholesomeness.

Aashirvaad is India's

No. 1* Atta Brand,

trusted by over

3.5 Cr Households

ITC Limited claim as per NielsenIQ Retail Index data for period MAT Jan'23 for the India market in Atta segment of Packaged Atta Category.

New Launches

  • Aashirvaad Organic
  • Aashirvaad Svasti Paneer Slice
  • Aashirvaad Svasti Easy to digest Milk
  • Aashirvaad Vermicelli
  • Aashirvaad Spices
  • Aashirvaad Spices

    *Available only in Andhra Pradesh & Telangana

  • Aashirvaad Instant Meals
  • Aashirvaad Salt
  • Aashirvaad Chapati
  • Aashirvaad Svasti Slim Milk

Aashirvaad Atta

Aashirvaad Whole Wheat Atta
Aashirvaad Sugar Release Control Atta
Aashirvaad Atta with Multigrains
Aashirvaad Select Atta
Aashirvaad Fortified Atta

ITC entered branded atta market with the launch of Aashirvaad Atta in May 2002 and within a short span became the No.1 branded packaged atta across the country.

Aashirvaad promises you only the most delightful rotis straight from your kitchen complete with love and care through your preparation.

ITC Limited claim as per NielsenIQ Retail Index data for period MAT Dec'21 for the India market in Atta segment of Packaged Atta Category



SUPERFOOD For A Super Fit Family
Gluten Free Flour
Ragi Flour
Multi Millet Mix

Superfoods are known for their numerous health benefits. Aashirvaad Nature's Superfoods have been specifically made from ancient grains such as jowar and ragi, which have a good nutritional profile.


Aashirvaad Organic

Aashirvaad Organic Whole Wheat Atta
Aashirvaad Organic Rajma
Aashirvaad Organic Urad Dal (Split)
Aashirvaad Organic Urad Whole
Aashirvaad Organic Tur / Arhar Dal
Aashirvaad Organic Masur Dal (Split)
Aashirvaad Organic Moong Dal
Aashirvaad Organic Chana Dal
Aashirvaad Organic Kabuli Chana

*Aashirvaad Organic is not just a promise to our patrons but also to our environment. At Aashirvaad, we pride ourselves in the partnerships we make and ensure that our consumers receive quality products. Our range of organic products have been expertly sourced and hygienically packed so that you get great taste and nutrition. Going Organic is one step forward towards a sustainable way of life.


Aashirvaad Vermicelli

At AASHIRVAAD, stringent quality tests are undertaken to ensure superior and consistent quality of the ingredients. A fully automated State-of-the-art production process ensures that AASHIRVAAD Vermicelli is of a high quality. This ensures that our consumers can enjoy dishes which are non-sticky and non-lumpy.



The perfect ingredient for your home-cooked meals
Double Roasted Suji Rava
Bansi Rava
Samba Broken Wheat

With its years of experience and expertise in wheat and other staples, AASHIRVAAD brings to you a range of RAVA, to make your meals nutritious and tasty. The range, launched in January 2023 includes Double Roasted Suji Rava, Bansi Rava and Samba Rava.

The AASHIRVAAD RAVA range is versatile, easy to cook and nutritious and helps provide a wholesome meal to your family. Choose any variant and cook a tasty dish of your choice in minutes!


Aashirvaad Salt

Aashirvaad Iodized Crystal Salt
Aashirvaad Iodised Salt
Aashirvaad Salt Proactive

AASHIRVAAD ensures that only good quality ingredients reach your kitchen and AASHIRVAAD Iodized Salt stays true to that promise. AASHIRVAAD Salt is sun dried for 3 weeks, has the right amount of Iodine, undergoes a 2-step cleaning process and has a moisture- proof lock packaging. Made with this 4-step advantage process, AASHIRVAAD Iodized Salt gives your meals a balanced, original taste - free of any impurities.

Crystal salt: Aashirvaad Iodized Crystal Salt is a traditional crystal salt straight from the sea, to enhance the flavour of your favourite regional dishes like sambhar, rasam, pickles, different types of chutneys etc. It is made using Aashirvaad's 4-Step Advantage process: Sun-dried for 3 weeks, Iodized, 2-step Cleaning and Moisture-lock packaging,
to ensure superior quality and hygiene.

Proactive Salt: AASHIRVAAD Salt Proactive is a sodium-reduced salt specially formulated to provide 15% lower sodium than regular salt. It is designed to provide your family a convenient means to take preventive measures towards keeping their blood pressure in check. Keep Your Family Active and Switch to AASHIRVAAD Salt Proactive!



Aashirvaad Chilli Powder
Aashirvaad Turmeric Powder
Aashirvaad Coriander Powder
Aashirvaad Jeera Powder
Aashirvaad Koora Karam
Aashirvaad Paneer Masala
Aashirvaad Sambar Masala
Aashirvaad Punjabi Chole Masala
Aashirvaad Shahi Garam Masala
Aashirvaad Kashmiri Mirch Powder
Aashirvaad Rasam Powder
Aashirvaad Sambar Powder
Aashirvaad Chole Masala
Aashirvaad Garam Masala

ITC forayed into the branded spices market with the launch of AASHIRVAAD Spices in May 2005. The offering currently consists of Chilli, Turmeric, Coriander, Cumin, Garam masala and Koora Karam powder AASHIRVAAD Spices, operating in selected markets of south, east and north, have spread to a large consumer base and have emerged as a major player in basic spices in most regional markets. The spices are sourced directly from the farmers and selected by experts to ensure the right aroma, pungency and colour.



Aashirvaad Svasti Ghee

Aashirvaad Svasti Ghee is made using a special 'SloCook' process that enhances its natural aroma, giving it a distinct flavor profile. With its wonderful aroma, rich granular texture and consistent quality, Aashirvaad Svasti Ghee lends itself beautifully to varied Indian cuisines, making it a must-have in every household. Currently, Aashirvaad Svasti Ghee is available in the markets of Tamil Nadu, Puducherry, Karnataka, Kerala and Delhi (including NCR).


Aashirvaad Svasti Fresh Dairy

Aashirvaad Mithaas Peda
Aashirvaad Svasti Paneer Slice
Aashirvaad Svasti Paneer
Aashirvaad Svasti Creamy Malaidaar Doodh
Aashirvaad Svasti Select Milk
Aashirvaad Svasti Toned Milk
Aashirvaad Svasti Double Toned Milk
Aashirvaad Svasti Slim Milk
Aashirvaad Svasti Toned Milk
Aashirvaad Svasti Cow Milk
Aashirvaad Svasti Creamy Milk
Aashirvaad Svasti Mishti Doi
Aashirvaad Svasti Pouch Dahi
Aashirvaad Svasti Cup Dahi
Aashirvaad Svasti Mango Lassi
Aashirvaad Svasti Rose Lassi
Aashirvaad Svasti Litchi Flavoured Lassi
Aashirvaad Svasti Shahi Lassi

ITC forayed into the Fresh Dairy products under brand Aashirvaad Svasti in February 2018. The portfolio now consists of several products like Select Milk, Toned Milk, Double Toned Milk, Standardized Milk, Cow Milk, Pouch Curd, Cup Curd, Bucket Curd, Packaged Paneer, Rose Lassi, Mango Lassi, Litchi Lassi, Shahi Lassi, Mishti Doi and Peda.

ITC closely collaborates with a network of reliable farmers from whom we procure our milk under 'Project Gomukh'. We select high quality milk by checking every sample from every farmer which further goes through multiple quality checks in various stages to ensure superior, tasty and nutritious products for you.

Our Fresh dairy products are currently available in selected cities of West Bengal, Bihar & Jharkhand.


Aashirvaad Instant Meals

Aashirvaad Instant Mini Idli Sambar
Aashirvaad Instant Poha
Aashirvaad Instant Suji Halwa
Aashirvaad Instant Veggie Upma

For those who crave home food but are always hard-pressed for time and on-the-go, ITC has brought the perfect solution for your breakfast and snacking needs. We have given your mother's nurturance a modern twist and created a range of breakfast and snacking meals that are made with the goodness of grains and vegetables. Presenting Aashirvaad Instant Meals, which brings you a range of 4 dishes packed with the taste that takes you home. Just add boiling water and within a few minutes;
your favourite meal is ready to satisfy your home-food cravings!

Conveniently packed in a cup, you can now relish the taste of Khatta Meetha Poha, Veggie Upma, Mini Idli Sambar and Suji Halwa, anytime and anywhere. Our Khatta Meetha Poha is made with millets and our Suji halwa is made with Jaggery instead of refined sugar to ensure that you get the goodness of the right ingredients with the taste.

The range is available in Ahmedabad, Bangalore, Chennai, Delhi NCR, Hyderabad, Kolkata, Mumbai and Pune as well as leading E-commerce websites
and ITC E-Store servicing in these cities.


Instant Mix

Aashirvaad Instant Mix

Convenience and authentic taste now has a new name with the Aashirvaad Instant Mix range. This range, launched in March '06, now includes Gulab Jamun, Rava Idli, Rice Idli and Rice Dosa. Aashirvaad Instant Mixes promise the discerning Indian homemaker perfect tasting dishes, consistently. The Rava idli Mix is available in 500g pack and rest of the products are available in 200g packs.