Sarvagunn Sampanna

A true promise of purity and wholesomeness.

Aashirvaad is India's

No. 1* Atta Brand,

trusted by over

2.5 Cr Households

* All India (Urban+Rural) Market Share of Aashirvaad Atta based on Nielsen Retail Audit MAT May 2018.

New Launches

  • AASHIRVAAD Gluten Free Flour is the perfect replacement for wheat rotis. This allows people with Gluten intolerance to indulge in their favourite rotis without any fear!
    Source of Iron that aids in formation of Haemoglobin
    Source of Magnesium that helps reduce fatigue
    Naturally Gluten Free
    Rich in Dietary Fibre
    Source of Protein
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  • Aashirvaad RAGI FLOUR changes your daily general flour intake and replaces it with Superfood elements of nutrients and fibres.
    Source of Iron that aids in formation of Haemoglobin
    Source of Calcium which helps maintain bone health
    Naturally Gluten Free
    Rich in Dietary Fibre
    Source of Protein
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  • AASHIRVAAD Multi Millet Mix Flour comes with the wholesome goodness of all the vital millet grains combined so that you and your family can get the best of all every meal!
    Source of Zinc that aids normal Cognitive Function
    Source of Magnesium that help reduce fatigue
    Naturally Gluten Free
    Rich in Dietary Fibre
    Source of Protein
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Aashirvaad Atta

Aashirvaad Whole Wheat Atta
Aashirvaad Sugar Release Control Atta
Aashirvaad Atta with Multigrains
Aashirvaad Select Atta
Aashirvaad Fortified Atta

ITC entered branded atta market with the launch of Aashirvaad Atta in May 2002 and within a short span became the No.1 branded packaged atta across the country.

Aashirvaad promises you only the most delightful rotis straight from your kitchen complete with love and care through your preparation.

* All India (Urban+Rural) Market Share of Aashirvaad Atta based on Nielsen Retail Audit MAT May 2018.

AASHIRVAAD NATURE'S SUPERFOODS

SUPERFOOD For A Super Fit Family
Gluten Free Flour
Ragi Flour
Multi Millet Mix

Superfoods are known for their numerous health benefits. Aashirvaad Nature's Superfoods have been specifically made from ancient grains such as jowar and ragi, which have a good nutritional profile.

Aashirvaad Salt

Aashirvaad Salt is made from the goodness of natural sea salt crystals. After naturally drying under the sun for three weeks, the salt is cleaned and crystalized keeping the goodness of nature intact. At Aashirvaad, we take extra care to ensure that only superior quality ingredients reach your kitchen.

Ghee

Aashirvaad Svasti Ghee

Aashirvaad Svasti Ghee is made using a special 'SloCook' process that enhances its natural aroma, giving it a distinct flavor profile. With its wonderful aroma, rich granular texture and consistent quality, Aashirvaad Svasti Ghee lends itself beautifully to varied Indian cuisines, making it a must-have in every household. Currently, Aashirvaad Svasti Ghee is available in the markets of Tamil Nadu, Puducherry, Karnataka, Kerala and Delhi (including NCR).

Spices

Aashirvaad Chilli Powder
Aashirvaad Garam Masala
Aashirvaad Koora Karam
Aashirvaad Coriander Powder
Aashirvaad Turmeric Powder
Aashirvaad Jeera Powder

ITC forayed into the branded spices market with the launch of AASHIRVAAD Spices in May 2005. The offering currently consists of Chilli, Turmeric, Coriander, Cumin, Garam masala and Koora Karam powder AASHIRVAAD Spices, operating in selected markets of south, east and north, have spread to a large consumer base and have emerged as a major player in basic spices in most regional markets. The spices are sourced directly from the farmers and selected by experts to ensure the right aroma, pungency and colour.

Instant Mix

Aashirvaad Instant Mix

Convenience and authentic taste now has a new name with the Aashirvaad Instant Mix range. This range, launched in March '06, now includes Gulab Jamun, Rava Idli, Rice Idli and Rice Dosa. Aashirvaad Instant Mixes promise the discerning Indian homemaker perfect tasting dishes, consistently. The Rava idli Mix is available in 500g pack and rest of the products are available in 200g packs.