ITC entered branded atta market with the launch of Aashirvaad Atta in May 2002 and within a short span became the No.1 branded packaged atta across the country.
Aashirvaad promises you only the most delightful rotis straight from your kitchen complete with love and care through your preparation.
* All India (Urban+Rural) Market Share of Aashirvaad Atta based on Nielsen Retail Audit MAT June 2020.
Superfoods are known for their numerous health benefits. Aashirvaad Nature's Superfoods have been specifically made from ancient grains such as jowar and ragi, which have a good nutritional profile.
Aashirvaad Nature's Super Foods Organic is not just a promise to our patrons but also to our environment. At Aashirvaad, we pride ourselves in the partnerships we make and ensure that our consumers receive quality products. Our range of organic products have been expertly sourced and hygienically packed so that you get great taste and nutrition. Going Organic is one step forward towards a sustainable way of life.
Aashirvaad Salt is made from the goodness of natural sea salt crystals. After naturally drying under the sun for three weeks, the salt is cleaned and crystalized keeping the goodness of nature intact. At Aashirvaad, we take extra care to ensure that only superior quality ingredients reach your kitchen.
Crystal salt: Aashirvaad Iodized Crystal Salt is a traditional crystal salt straight from the sea, to enhance the flavour of your favourite regional dishes like sambhar, rasam, pickles, different types of chutneys etc. It is made using Aashirvaad's 4-Step Advantage process: Sun-dried for 3 weeks, Iodized, 2-step Cleaning and Moisture-lock packaging,
to ensure superior quality and hygiene.
Proactive Salt: AASHIRVAAD Salt Proactive is a sodium-reduced salt specially formulated to provide 15% lower sodium than regular salt. It is designed to provide your family a convenient means to take preventive measures towards keeping their blood pressure in check. Keep Your Family Active and Switch to AASHIRVAAD Salt Proactive!
Aashirvaad Svasti Ghee is made using a special 'SloCook' process that enhances its natural aroma, giving it a distinct flavor profile. With its wonderful aroma, rich granular texture and consistent quality, Aashirvaad Svasti Ghee lends itself beautifully to varied Indian cuisines, making it a must-have in every household. Currently, Aashirvaad Svasti Ghee is available in the markets of Tamil Nadu, Puducherry, Karnataka, Kerala and Delhi (including NCR).
ITC forayed into the Fresh Dairy products under brand Aashirvaad Svasti in February 2018. Aashirvaad Svasti Toned Milk is pasteurized using a unique 'Taste-Up' process that makes the milk consistently Richer, Thicker and Tastier. Aashirvaad Svasti Fresh Dairy Portfolio consists of Toned Milk, Creamy Milk, Cow Milk, Full Cream Milk, Double Toned Milk, Pouch Curd, Paneer and Lassi. The milk is sourced directly from the farmers and goes through stringent quality checks to ensure its purity. The fresh dairy portfolio is currently available in Kolkata and selected cities of Bihar.
For those who crave home food but are always hard-pressed for time and on-the-go, ITC has brought the perfect solution for your breakfast and snacking needs. We have given your mother's nurturance a modern twist and created a range of breakfast and snacking meals that are made with the goodness of grains and vegetables. Presenting Aashirvaad Instant Meals, which brings you a range of 4 dishes packed with the taste that takes you home. Just add boiling water and within a few minutes;
your favourite meal is ready to satisfy your home-food cravings!
Conveniently packed in a cup, you can now relish the taste of Khatta Meetha Poha, Veggie Upma, Mini Idli Sambar and Suji Halwa, anytime and anywhere. Our Khatta Meetha Poha is made with millets and our Suji halwa is made with Jaggery instead of refined sugar to ensure that you get the goodness of the right ingredients with the taste.
The range is available in Ahmedabad, Bangalore, Chennai, Delhi NCR, Hyderabad, Kolkata, Mumbai and Pune as well as leading E-commerce websites
and ITC E-Store servicing in these cities.
ITC forayed into the branded spices market with the launch of AASHIRVAAD Spices in May 2005. The offering currently consists of Chilli, Turmeric, Coriander, Cumin, Garam masala and Koora Karam powder AASHIRVAAD Spices, operating in selected markets of south, east and north, have spread to a large consumer base and have emerged as a major player in basic spices in most regional markets. The spices are sourced directly from the farmers and selected by experts to ensure the right aroma, pungency and colour.
Convenience and authentic taste now has a new name with the Aashirvaad Instant Mix range. This range, launched in March '06, now includes Gulab Jamun, Rava Idli, Rice Idli and Rice Dosa. Aashirvaad Instant Mixes promise the discerning Indian homemaker perfect tasting dishes, consistently. The Rava idli Mix is available in 500g pack and rest of the products are available in 200g packs.