YiPPee! was born out of the need for better noodles.

With the blending expertise of Aashirvaad atta to create a round noodle block, a choice in masala and a special scientific process that does not allow lumping - We do just that.

New Launches

  • YiPPee! Korean Fiery Hot
  • YiPPee! Korean Spicy Kimchi
  • YiPPee! WOW Masala
  • YiPPee! Magic with Millets
  • Sunfeast Pasta Trophy Shaped
  • Quik Mealz Veggie Delight
  • Quik Mealz Chicken Delight

YiPPee! Noodles

YiPPee! Korean Fiery Hot
YiPPee! Korean Spicy Kimchi
YiPPee! WOW Masala
YiPPee! Magic with Millets
YiPPee! Magic Masala
YiPPee! Mood Masala
YiPPee! Power Up Atta Noodles

Millet Noodles: Magic with Millets gives you the amazing taste of YiPPee! with goodness of jowar, ragi, bajra and foxtail.
Wow: Wow Masala brings you more masala and better masala to give you the ultimate Masaledaar noodle experience at just Rs 10.
Korean Noodles: YiPPee! Korean noodles come in 2 lip-smacking flavors- Fiery Hot and Spicy Kimchi. These delicious noodles are easy to cook, perfectly spicy and come with 5 added veggies.

ITC entered the instant noodles segment with the launch of Sunfeast YiPPee! in 2010. The sourcing and blending expertise that has made Aashirvaad India's No 1 branded Atta has been leveraged to create a delightful noodle block. The block being round in shape does not need to be broken while cooking, providing really long & slurpy noodles. A special scientific process ensures that the noodles does not lump even 30 minutes after cooking.

YiPPee! instant noodles is available in four lip smacking variants - Magic Masala, Power Up Masala and Mood Masala. Magic Masala is a special masala created by ITC with spices and also has five different types of dehydrated vegetables. Power Up Masala is made from whole wheat atta and has vegetable additions in every strand. Mood Masala is a differentiated offering with 2 Masala Mix sachets which allows you to choose your taste every time; thus making it a perfect partner for all moods!


Tricolor Pasta

Sunfeast YiPPee! Tricolor pasta is a unique product, with pasta in three exciting colors derived from vegetables. The buttery smooth pasta comes in two mouth-watering flavours of Masala and Creamy Corn. The unbeatable combination of wheat and tasty vegetables makes it a wholesome snack which can be prepared in just 5 minutes!


Sunfeast Pasta

Sunfeast Pasta Trophy Shaped
Sunfeast Pasta cheese
Sunfeast Pasta tomato cheese
Sunfeast Pasta Masala
Sunfeast Pasta sour cream onion

Sunfeast Pasta Treat, introduced in the year 2005, is an instant pasta made from wheat semolina and no maida.
It is available in 4 scrumptious flavours - Masala, Cheese, Tomato Cheese and Sour Cream Onion
which will leave you asking for more of this Treat!


YiPPee! Quik Mealz

Quik Mealz Veggie Delight
Quik Mealz Chicken Delight

YiPPee! Quik Mealz is a fulfilling bowl of noodles, for that fulfilling pause you need on a non-stop day. Its ready to consume in minutes, by just adding hot water and it's easy to mix bowl ensures that noodles and masala mix perfectly. So you get better taste in every slurp, every time! Quikmealz is available in Veggie Delight - with the goodness of veggies, Chicken Delight - with chicken bits for an awesome chicken flavour, and Khow Suey - a unique flavour inspired by exotic Burmese cuisine.