With the blending expertise of Aashirvaad atta to create a round noodle block, a choice in masala and a special scientific process that does not allow lumping - We do just that
ITC entered the instant noodles segment with the launch of Sunfeast YiPPee! in 2010. The sourcing and blending expertise that has made Aashirvaad India's No 1 branded Atta has been leveraged to create a delightful noodle block. The block being round in shape does not need to be broken while cooking, providing really long & slurpy noodles. A special scientific process ensures that the noodles does not lump even 30 minutes after cooking.
YiPPee! instant noodles is available in four lip smacking variants - Magic Masala, Max Masala, Power Up Masala and Mood Masala. Magic Masala is a special masala created by ITC with spices and also has five different types of dehydrated vegetables. Power Up Masala is made from whole wheat atta and has vegetable additions in every strand. Mood Masala is a differentiated offering with 2 Masala Mix sachets which allows you to choose your taste every time; thus making it a perfect partner for all moods!
Sunfeast YiPPee! Tricolor pasta is a unique product, with pasta in three exciting colors derived from vegetables. The buttery smooth pasta comes in two mouth-watering flavours of Masala and Creamy Corn. The unbeatable combination of wheat and tasty vegetables makes it a wholesome snack which can be prepared in just 5 minutes!
Sunfeast Pasta Treat, introduced in the year 2005, is an instant pasta made from wheat semolina and no maida.
It is available in 4 scrumptious flavours - Masala, Cheese, Tomato Cheese and Sour Cream Onion
which will leave you asking for more of this Treat!
YiPPee! Quik Mealz is a fulfilling bowl of noodles, for that fulfilling pause you need on a non-stop day. Its ready to consume in minutes, by just adding hot water and it's easy to mix bowl ensures that noodles and masala mix perfectly. So you get better taste in every slurp, every time! Quikmealz is available in Veggie Delight - with the goodness of veggies, Chicken Delight - with chicken bits for an awesome chicken flavour, and Khow Suey - a unique flavour inspired by exotic Burmese cuisine.