It is ITC's strategic intent to secure long-term growth by synergising and blending the diverse pool of competencies residing in its various businesses to exploit emerging opportunities in the FMCG sector.

Some of ITC's brands that have gained significant market standing among consumers are Aashirvaad, Sunfeast, Bingo!, YiPPee!, Candyman, mint-o and Kitchens of India in the Branded Packaged Foods space; EDW Essenza, Fiama, Vivel and Superia in the Personal Care Products segment; Classmate and Paperkraft in Education & Stationery products; Mangaldeep in Agarbattis as well as Aim in Matches.