Maharaja Heritage Resorts Limited, where ITC Limited has an ownership interest of 50% is a joint venture with Jodhana Heritage Resorts Private Limited. The joint venture company currently operates across India under the "WelcomHeritage" brand. WelcomHeritage, represents the finest traditions of heritage hospitality and tourism in India with a unique portfolio of Palaces, Forts, Havelis and Resorts spread across 35 scenic and tranquil destinations. The brand has 39 independent, mostly family-owned hotels in some of the most beautiful locales around the country for a perfect holiday retreat, whether in hill states of northern India, regal Rajasthan, in southern India and similarly in exotic locales of Leh, Ladakh in the northern most reaches of India.