Agri Business

at a glance.

Choupal Pradarshan Khet

In line with its mission of improving the quality of life in rural India, ITC's Agri Business has launched a flagship extension programme called 'Choupal Pradarshan Khet' (CPK) or demonstration plots to help farmers enhance farm productivity by adopting agricultural best practices. Started in 2005-06, the crop portfolio includes soya, paddy, cotton, maize, bajra, wheat, gram, mustard, sunflower and potato. This initiative, has covered over 64,000 hectares and has a multiplier impact and reaches out to more than 70,000 farmers.

Processed Fruits

In line with its strategy of achieving a higher order of value capture, the business also focuses on the value added segment, steadily enhancing its basket of offerings with several new products. These include frozen foods, IQF (individually quick frozen) fruits, niche products like baby-food quality purees and high brix pulp, traceable and organic purees. ITC seeks to focus on this segment and exploit the market opportunity for tropical fruits and fruit products, where India has a natural advantage of growing the complete range, including exotic varieties. In Processed Fruits category, ITC exports from ISO certified plants to Western Europe, North Africa, West Asia, Japan and North America, a wide range of Processed Fruit products made from Mango (Alphonso, Kesar & Totapuri), Guava, Papaya and Pomegranate. ITC is the leading Indian exporter of Organic and Fairtrade Certified Fruit Products certified to European (EC 2092/91) and US (NOP) Standards.


ITC's Agri Business Division has won numerous awards:

  • The Agri Business won a 'National Energy Management Award' from CII for Excellence in Energy Management from the Employers' Federation of India, 2020.

  • 'Significant Achievement in Employee Relations Award' from the Employers' Federation of India, 2020.

  • The Chirala and Anaparti GLTs received the 'Best Management Award' from Andhra Pradesh Labour Department and the 'Systematic Actions Towards Sustainable Energy Performance' awards from the Society of Energy Engineers & Managers, 2018