Aashirvaad Presents 'Sach Much Organic'

October 27, 2023

With its new brand proposition of 'Sach Much Organic', Aashirvaad renews its promise to offer consumers quality, purity and transparency, and ITC's commitment to be good to the planet.

At the heart of the 'Sach Much Organic' campaign lies an innovation that empowers consumers - a unique QR code on each product's packaging that enables consumers to trace their chosen product's journey from the farm to their homes, empowering consumers to make informed choices.

The range includes a portfolio of attas and dals that carry prestigious certifications from the United States Department of Agriculture (USDA), and from INDOCERT as per the National Programme for Organic Production of India. The new protein-rich organic offerings - Organic Rajma and Organic Kabuli Chana - are the latest additions to the range.

Each product goes through testing for 217 pesticides, setting a new standard for purity and quality in the industry.

Anuj Rustagi, COO, Staples & Adjacencies, ITC Ltd., remarked, "With a mission to educate consumers about the benefits of choosing organic, Aashirvaad Organic is poised to inspire trust - one 'Sach Much Organic' product at a time. Aashirvaad's Organic Range represents our dedication to creating a better future, where consumers connect with products."

To experience Sach Much Organic and to try the range, visit

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