Aashirvaad Svasti raises a glass of milk to caregivers

May 31, 2024

On the occasion of World Milk Day, ITC's dairy products brand Aashirvaad Svasti is delighted to announce a heartfelt campaign, aaj doodh piya Kya.

We have all been asked this question several times while growing up. It was so much more than just a question; it was actually a mark of love and care. This World Milk Day, let's raise a glass of milk in honour of our caregivers and mentors who nurtured us with this act of love and urged us to drink milk.

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