Bingo! Mad Angles Present Phools Day

April 01, 2024

True to its characteristic wacky humour, Bingo! Mad Angles by ITC turned April Fools Day 2024 to April Phools Day with a quirky response to all who have been pranked - a downloadable GIF sticker flower (an April Phool) available on WhatsApp, Facebook and Instagram.

The campaign quickly went viral, with 10 lakh+ sticker views across platforms, over 33,000 people directly using it and drawing as many as 5,23,283 engagements (in likes, shares and comments).

Watch the Campaign here:

ITC Brands