Sustainability

Chennarayappa's Story of Change

February 15, 2024

This new film from our stories of change series takes you to the heart of Karnataka, and tells the story of Chennarayappa, a marginal farmer who used to grow crops on a small plot of land, earning barely enough to support his family. Change came when he found a partner - ITC's Climate Smart Agriculture programme, that has covered 23.4 lakh acres of cultivable land and benefitted 7.4 lakh Indian farmers 19 states.

Watch Chennarayappa's inspiring story here.

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