The brand-new Classmate Hook Ball Pen has an innovative feature - a clip which lets its user hook it to any lanyard, pouch, bag zip or loop.
ITC Classmate is one of the first brands in the country to launch a pen with this kind of design functionality. It is already amongst the top players in the gel segment with its Octane Gel range of pens & the new launch will see it making higher inroads in the ball segment as well.
The brand has also released a fun TVC titled 'Aapne Kahan Hook Kiya?', directed at the consumer who loses or misplaces pens often. Featuring school children, the TVC lays emphasis on the unique proposition of the 'Classmate Hook' Pen, which can be carried with ease and found when it's needed the most. Watch here: https://youtu.be/wuFG0WX3VZw
Speaking about the new product, Vikas Gupta, Chief Executive, Education and Stationary Products Business Division, ITC Limited, said, "Today's generation is also in search of product propositions that position themselves as 'smart and cool individuals' among peers. 'Classmate Hook', a modern and trendy Ball Pen with a unique design functionality caters to this trend by adding to their style quotient and convenience, thereby becoming a smart choice for everyone."
Read more in this Financial Express article: