ITC's Paperboards and Specialty Papers Business has been hard at work developing earth-friendly sustainable substitutes for plastic, which have minimal environmental impact. These innovations include Sign-Up Green, a paperboard specially designed for indoor advertising applications.
In a recent collaboration between the Business, the company's Trade Marketing and Distribution function and Engage, its popular fragrance brand, a sustainable solution to plastic use in stores has emerged. Engage has begun to use Sign-Up Green to replace the rigid plastic traditionally used in its in-store branding. End-caps for in-store Engage displays in select locations in Mumbai are now crafted from the completely plastic-free material. The initiative will be rolled out progressively in other cities, too.
The Sign-Up Green material is robust and durable, with a smooth, bright and opaque surface. The board can be easily shaped into different forms, and provides an excellent base for printing colourful graphics, letting the brand ramp up its visibility in style.
Most importantly, Sign-Up Green is made from 100% virgin wood-fibres that we source responsibly from our renewable plantations. These plantations have provided 190 million person-days of employment to marginal farmers, and greened over 10 lakh acres.