#HarTiffinKiSweetEnding - Sunfest Dark Fantasy

June 11, 2024

Recently, the internet was abuzz with the question "What's in Shah Rukh's tiffin?" While fans kept wildly guessing from salads to biryani, SRK finally revealed that like many Indians, he loves to end his tiffin on a sweet note and carries his favourite Sunfeast Dark Fantasy cookie!

Sunfeast Dark Fantasy tapped into the insight that people often end their meals with dessert. The brand unveiled its latest campaign "Har Tiffin Ki Sweet Ending" starring ambassador Shah Rukh Khan, presenting a convenient and indulgent solution that fits perfectly into any tiffin.

Filled with decadent molten choco crème, Sunfeast Dark Fantasy is the ideal post-meal sweet treat that enhances the tiffin experience.

Mr Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, ITC Foods, shared his excitement, "With this campaign, we aim to redefine the way people look at their tiffin. We hope to enhance their consumption habit by offering a dessert experience in a convenient format which elevates their tiffin moments."

Watch the campaign video now.

ITC Brands