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Work From Home or Work For Home: do expectations differ?

Women have juggled diverse roles and responsibilities for decades but discrimination in expectations continue to persist between working professionals and homemakers. Homemakers, are often denied appreciation, respect and acknowledgement. This Women's Equality Day, ITC Vivel, with its brand philosophy of Ab Samjhauta Nahin, takes an inclusive step forward to bridge this gap in expectations. With its campaign Respect Work For Home, the brand celebrates the diligent, relentless and unconditional contribution of homemakers. Watch the campaign video and share to celebrate homemakers and their work!

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