ITC FMCG - Fruit & Dairy Products

January 20, 2022

ITC's presence in the fruit and dairy foods space spans an array of beverages, such as juices with the goodness of fruit and fibre and milkshakes with real fruit bits in a variety of flavours. The portfolio also includes milk, yogurt and lassi, and ghee and paneer, presenting nutritive and natural tasting experiences.

Dairy products in India

In the Dairy & Beverages Business, fresh dairy from the 'Aashirvaad Svasti' brand has become a preferred choice in the eastern region, because of its quality standards and superior taste profile. A larger range of milk shakes by Sunfeast is available in four differentiated flavours, and consumer response has been overwhelmingly positive. Together, the brands support a thriving milk value chain.

B Natural fruit juices, made from 100% Indian fruit, is also swiftly growing, with new variants developed amidst the pandemic to address the heightened immunity needs of consumers. The B Natural success story has its roots in the sourcing strength of ITC's Agri Business and its deep rural linkages. We procure the finest raw materials from over 3000 small and marginal farmers from Tamil Nadu, Andhra Pradesh, Maharashtra and Gujarat.

Take a look at select products from our fruit and dairy range below. To order, visit

ITC, leading fruit and dairy product brand
ITC Brands