ITC's food brands bagged 6 prizes at the Exchange4media Mobile Awards - The Maddies - for using innovative, creative mobile marketing strategies!
Aashirvaad Select Atta's Journey from Occasional Indulgence to Everyday Essential won a Gold award in the Amplification category.
Aashirvaad, Bingo!, and YiPPee!, also won Silver awards for their engaging campaigns in Brand Recall, Promotion, Most Effective AR/VR Campaign, and Most Effective Search Campaign categories respectively.
YiPPee! scored a Bronze award too, for its e-commerce success with an all-round media approach in the Multi Mobile Channel campaign.
Maddie award winners are chosen through an extensive selection process. Eminent jury members independently inspect each entry and rate them on innovation, concept, execution.