Here's a piece of good news! ITC has won the PAC Global Award of Distinction 2023 under the 'Brand Marketing - Limited Edition' category for its legacy '75 Years of Glory' matches pack! The pack was launched to commemorate 75 years of India's freedom, and was one of the ways ITC celebrated the 'Azadi ka Amrit Mahotsav'.
This invaluable legacy pack - an aesthetic homage to the indomitable spirit of India - contains 75 reprinted boxes of ITC's matches brands that have been around since 1942, and have been an integral part of the everyday life of Indians through the decades. These include the bright, colourful '3 Mangoes', 'Deer and Tiger', 'Tea Girl', 'Bullock Cart', 'Wimco Diamond' and many more.
The PAC Global awards have the purpose of celebrating the craft of package brand design and innovation, with a vision to showcase the power of packaging.