This new year, Papyra, the mascot of ITC's Paperboards and Specialty Papers Business, is back with a new story! While you see a wedding or a greeting card, a garment box or a carton for medicine supplies or even a package for a consumer goods, for Papyra its bliss in white, literally! Here is the story of the Neowhite Bliss board. With this issue of 'Papyra Speaks', find out why it is such a versatile, trusted, eco-friendly choice for packagers across industries. Read here.