Business

ITC: Pillars of Competitive Advantage - Synergy

November 25, 2021

ITC's 'pillars of competitive advantage' lie in its ability to leverage the synergies residing across its businesses, enabling it to remain agile and competitive even in times of extreme adversity. The Company's diverse institutional strengths include capabilities of #product and #brand development, deep #consumerinsights, cutting-edge #R&D, #innovation and #digital focus, world-class #manufacturing infrastructure, #packaging excellence, extensive #rural linkages and a robust #distribution network.

#ITC #FMCG #EnterpriseOfTomorrow #competitiveadvantage #enduringvalue #synergies

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