ITC: Pillars of Competitive Advantage - Synergy

November 25, 2021

As a diversified conglomerate, ITC has certain unique pillars of competitive advantage it has built over the years. Its diverse institutional strengths, skills and capabilities include capabilities of product and brand development, deep consumer insights, cutting-edge R&D, innovation with a digital focus, world-class manufacturing infrastructure, packaging excellence, extensive rural linkages and a robust distribution network that stretches across the country.

The synergies residing across ITC's globally benchmarked businesses - FMCG, Hotels, Paperboards, Packaging, Agri and IT - enable it to remain agile and competitive even in times of extreme adversity. Its presence across the agriculture, manufacturing and services sector is another enabler, letting it make a larger long-term contribution to the nation across economic, social and environmental dimensions.

Powered by these synergies, ITC has been able to develop world-class Indian brands that anchor inclusive value chains and retain larger value in the economy. Its 'Make in India'-inspired investments in state-of-the-art manufacturing and iconic hospitality assets, even as it contributes to the competitiveness of next generation, climate smart agriculture. Digitalisation across all aspects of ITC's operations is yet another vector for enhancing internal synergies, supporting and accelerating growth.

ITC's competitive advantage synergy
ITC Brands