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ITC's Savlon Swasth India Mission is making handwashing second nature for millions of children

February 12, 2025

Building habits starts young, and ITC's Savlon Swasth India Mission is making handwashing second nature for millions of children. By combining role models, creativity, and innovation, they have transformed a simple habit into a movement!

From Savlon Swasth India Mission Hand Ambassador to the innovation of Savlon Healthy Hands Chalk Sticks, the initiative has made hand hygiene fun, cool, and shareable.

Now in its 8th year, the Savlon Swasth India Mission is recognized as one of the most consistent and impactful initiatives in hand hygiene education across the country. It continues to expand its reach and influence, fostering a healthier and more resilient India.

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