Asking the simple question, 'SMS Kiya?' can help save precious lives. The pandemic continues to be a major concern and more than ever before, we must be super vigilant and careful even as India fights this second wave and ramps up vaccinations. As responsible citizens, each one of us can play a vital role. Practicing & preaching SMS - S anitization, M ask, S afe Distancing are the most important ways by which we can help prevent the spread of the virus. Here is a campaign that tries to address behavioral issues that we face everyday, all around us. Watch with sound, and do please share.