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ITC steals the show at the Printweek Awards 2022

November 10, 2022

ITC steals the limelight at the Printweek Awards 2022! The two wins come in the 'Packaging Converter of the Year (Food & Beverages)' and 'Packaging Company of the Year - Folding Cartons (Volume)' categories, in recognition of our innovative use of technology and brilliant aesthetics. According to the judges, ITC's #packagingdesign was "a visual treat".

The design solutions ITC created included gift packs for an alcobev giant, using a sturdy three-layered micro-fluted #carton that provided a high-definition print quality, and excellent graphics. A UV matte and gloss coating was rendered, and additional hot foil stamping and fine embossing. The colorful carton was done in shades of metallic silver, the CMYK palette of cyan, magenta, yellow, and black, with two finishing hits of Pantone and gold.

For another client, we focused on adding value to the existing carton, with visuals produced on the uncoated side of the virgin board with foil stamping. The soft graphics in shades of brown gave the carton a simple, natural look, and against this the brand logo in copper coloured foil - the highlight of the package - stood out strikingly. Reverse printing in a solid creamy brown colour finished off the elegant carton. Moreover, the clever structural design of a sleeve to hold the neck of the bottle and an auto-lock at the bottom made things convenient for the end-user.

For a third beverages client, we made two modernised cartons to give consumers an elevated unboxing experience, combining multiple printing technologies. One carton was printed with metallic silver ink on the gravure press for a gleaming base effect, and then overprinted with the brand colours through offset UV printing technology. The base for the other carton was in black, with a palette of mild colours offset printed on it. A gloss drip-off effect has been strategically placed to give the pack a premium finish and enhance the branding. Classy copper foil and intricate embossing finish lends more finesse to the artwork.

The fourth packaging solution was a limited-edition festive gift pack for gourmet food brand 'Mad Over Donuts', which the judges found "delightful and fascinating". Vibrant graphic design in a rainbow of colours came to life against bright golden foil on matte and silky surfaces.

Launched in 2009, the PrintWeek Awards are the Indian print industry's flagship honours. Their aim is to celebrate the best in the national packaging and printing sector.

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