Team ITC bagged a Gold at the ADGULLY DIGIXX Awards 2020 for best Digital Performance in Consumer Goods (Foods) category, and a Silver Award for the Sunfeast Mom's Magic Stay Strong Moms campaign for Marketing Excellence During Covid-19 Lockdown! The theme of the 'Stay Strong Moms' germinated from the belief that mother is the warmest superpower, and that Mom's Magic helps mothers work their special magic that makes everything alright. This resonates with the philosophy of the Sunfeast brand of biscuits, which have always stood for quality and are known for offering innovative and wholesome products.
The DIGIXX Awards are designed to recognise and celebrate excellence in Digital Marketing and Advertising. The Awards seek to set industry-wide benchmark in digital engagement. DIGIXX Awards will be a true marker for digital initiatives that are innovative, creative and effective.