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The exciting new Vivel VedVidya TVC is a celebration of innovation! The ad features actress Sharmila Tagore bringing her younger self to life in a digital avatar using AI technology, expressing the brand's aim to demonstrate product attributes and benefits in a never-seen-before manner.
Speaking about the campaign, Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC, shared, "ITC Vivel with VedVidya heralds in a new and modern perspective of timeless beauty. An ideal amalgamation of technology and ancient beauty concoction in the new narrative helps us bring to life the proposition of beauty in an interesting way."