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ITC won 16 awards across categories at the exchange4media Maddies Mobile Marketing Awards on November 26, 2021 at a ceremony in Mumbai! We have 5 Golds, 4 Silvers and 6 Bronzes in our kitty, plus the Hall of Fame Award for being the Mobile Marketer of the Year!
A little background: the Maddies Awards recognize marketing stories from India that employ an effective mobile marketing strategy.
ITC's well-loved food brands - Aashirvaad, Sunfeast, ITC MasterChef and Aashirvaad Svasti - have jumped the digital bandwagon too, using mobile marketing extensively to deepen their consumer connect with engaging, exciting campaigns. We also leveraged deep consumer insights and AI-powered intelligence from our marketing command centre - Sixth Sense - to delight consumers every step of the way.
Cases in point.
Aashirvaad has effectively generated leads to help change food habits in South India, supported the cause of gender equity with their Shapes Of Love campaign, made excellent use of a vernacular language in mobile advertising and worked with user-generated content for impact. Sunfeast went mobile to strengthen its relationships with fans with the 'Is Dil Ke Aage Sabki Haar Hai' campaign, while ITC Master Chef promoted new launches in fresh ways with mobile marketing.
For us at ITC, this is more than a triumph. The awards come at a time when mobile marketing is becoming increasingly important in a world quickly going digital, as we progress on our journey of digital transformation.