ITCMAARS: Ushering in NextGen Agriculture

November 06, 2023

ITC has a long, enduring relationship with Indian farmers, one that is now reaching new heights with innovative interventions like ITCMAARS.

The 'phygital' ITCMAARS ecosystem is ushering in NextGen agriculture, with a mix of efficient on-ground physical interventions and cutting-edge digital solutions, helping build resilience in Indian agriculture and enabling farmers to prosper.

Today, ITCMAARS reaches out to 1 million Indian farmers and endeavours to connect with 10 million by 2030.

This short film on the ITCMAARS initiative was launched at mega food event World Food India 2023. Watch now.

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